KCRA/KQCA Digital Media Sales Manager

Hearst; Sacramento (CA); On-site; USD 125,000 - 140,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k) matching

Emotional Wellness Support

Paid Time Off

Paid Parental Leave

LGBTQ+ Health Services

Job summary

Hearst in Sacramento is seeking a Digital Media Sales Manager to lead our digital sales programs. You will drive strategy, develop advertiser relationships, and coordinate with local and national teams to achieve shared revenue goals.

The role requires strong negotiation skills, expertise in digital marketing, and the ability to train sellers while managing multiple budgets and RFPs. On-site position with a focus on growth and collaboration.

Qualifications

• Understanding of digital marketing strategies and media synergy.
• Experience proposing and closing digital ad opportunities.
• Ability to lead and develop a sales team and partners.
• Proven track record in revenue growth and client retention.

Responsibilities

• Prepare and implement advertiser account strategy with revenue goals.
• Lead meetings and coordinate with local/ National sales teams.
• Negotiate digital deals and review proposals to meet client goals.
• Respond to RFPs and develop client relationships to strengthen business.
• Develop non-traditional revenue and new digital sales programs.
• Manage budgets for digital projects and forecast revenue by account.
• Train Local and National sellers and ensure readiness of presentations.
• Maintain accurate revenue forecasts and review insertion orders.

Skills

Digital sales leadership

Strategic account management

Negotiation

Team leadership

Relationship building

Budget management

Sales forecasting

Training & development

New media experience

Tools

Wide Orbit

Kantar

OneDomain/WO Media Office

Job description

KCRA/KQCA, the NBC and CW affiliate in Sacramento, CA is looking for a Digital Media Sales Manager to provide energized leadership for our digital sales programs. You have experience with new media and enjoy staying up to date with its evolution, understands digital marketing strategy and excels in a customer-focused team environment.

Responsibilities

• Prepare and implement individual advertiser account strategy including revenue goals
• Meet with the local sales team, including group and individual meetings, to ensure their professional development and success with shared goals
• In partnership with the Local Sales Manager, lead weekly sales meetings; prepare and lead quarterly/annual sales planning meetings
• Evaluate seller performance and provide feedback
• Be a primary negotiator for the station on all digital business; review important sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelines
• Respond to Request For Proposals (RFPs); meet client deadlines
• Meet with clients to develop/strengthen business relationships; improve client retention
• Develop/strengthen business relationships with important station vendors
• Support local sellers in sales presentations to multiple points of contact with client/agency personnel
• Develop and produce non-traditional revenue and new sales programs
• Manage multiple expense budgets related to digital projects
• Work in partnership with the Local Sales Manager and National Sales Manager to achieve shared and strategic goals
• Provide training to Local and National sellers
• Ensure that all necessary sales presentations are comprehensive and available in advance of the selling window
• Maintain current and accurate revenue forecasts by account
• Review new insertion orders

Requirements

• Have a complete understanding of current digital marketing strategies including synergist values with other media.
• Understanding of pricing and inventory management principles
• Dissect an advertising Request For Proposal (RFP); identify important revenue opportunities, and prepare comprehensive and a winning response
• Prospect, meet with, and close business with new station clients
• Have the skills to manage others
• Proficiency with Wide Orbit, Kantar, and One Domain/WO Media Office
• Valid driver's license and reliable automobile
• Related military experience will be considered

Salary

The estimated base salary range for this role is between $125,000 and $140,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family’s needs