Digital Media Sales Leader — Revenue Growth & Strategy

KCRA 3 & My58 Television; Sacramento (CA); On-site; USD 125,000 - 140,000; Full time

Job summary

KCRA 3 & My58 Television in Sacramento is seeking a Digital Media Sales Manager to lead our digital sales programs. You will drive advertiser strategy, coach the local sales team, and negotiate high-impact digital opportunities that align with station goals.

You will collaborate with the Local and National Sales Managers, respond to RFPs, and build strong client relationships to expand revenue and non-traditional digital programs. A focus on data-driven strategies and market trends is essential.

Qualifications

• Strong understanding of digital marketing strategies and pricing.
• Experience with RFP development and client negotiations.
• Ability to manage and develop the sales team.
• Valid driver's license and reliable vehicle.

Responsibilities

• Prepare and implement advertiser account strategy with revenue goals.
• Lead weekly sales meetings and quarterly/annual planning.
• Evaluate seller performance and provide feedback.
• Negotiate digital business and review proposals to meet client goals.
• Respond to RFPS and meet client deadlines.
• Develop/strengthen client and vendor relationships.
• Support local sellers in presentations and new revenue programs.
• Maintain accurate revenue forecasts by account.

Skills

Digital sales leadership

Sales strategy

Negotiation

Client relations

Team leadership

Budget management

Tools

Wide Orbit

Kantar

WO Media Office

Job description

KCRA 3 & My58 Television in Sacramento is seeking a Digital Media Sales Manager to lead our digital sales programs. You will drive advertiser strategy, coach the local sales team, and negotiate high-impact digital opportunities that align with station goals.

You will collaborate with the Local and National Sales Managers, respond to RFPs, and build strong client relationships to expand revenue and non-traditional digital programs. A focus on data-driven strategies and market trends is essential.