Director, Media Strategy & Growth

HEARST MAGAZINE MEDIA INC; New York (NY); Hybrid; USD 133,000 - 161,000; Full time

Benefits offered by this job

Work with the Best

Grow Your Skills

Work-Life Harmony

Foster Connection & Belonging

Wellness First

401(k) Plan

Job summary

Hearst Magazines is seeking a Director of Media Strategy to design smart media planning frameworks that connect analytics, brand marketing and digital revenue operations across our advertising products. You will translate portfolio insights into pricing and packaging strategies that win in the market.

Based in New York City and working in a hybrid model four days a week, you will partner with Sales, Client Success, Yield, Research and Marketing to drive multi-channel programs, measure outcomes,

Qualifications

• 8-10+ years of experience in media with digital planning and sales focus.
• Proven success delivering integrated digital media plans across platforms.
• Deep understanding of Video, Audio, Print, Social and Digital media channels.
• Strong analytical capabilities with Google Analytics, Excel and Google Ad Manager.
• Excellent written, verbal and presentation skills; ability to influence senior leaders.
• People-management experience preferred; comfortable navigating change and collaboration.

Responsibilities

• Design and develop core digital media planning strategies for diverse clients.
• Collaborate with Sales, Client Success, Yield, Research and Marketing to create multi-channel packages.
• Identify editorial moments and size media products with data-driven toolkits.
• Establish business rules and success metrics to monitor program health.
• Develop workflows and ad system capabilities to track adoption, delivery and performance.
• Provide trainings and feedback loops for Account and Program Managers.
• Lead quarterly media mix recommendations and identify opportunities.

Skills

Analytical thinking

Strategic problem solving

Communication skills

Leadership

Tools

Google Analytics

Excel

Google Ad Manager

Job description

Hearst Magazines is seeking a Director of Media Strategy to design smart media planning frameworks that connect analytics, brand marketing and digital revenue operations across our advertising products. You will translate portfolio insights into pricing and packaging strategies that win in the market.

Based in New York City and working in a hybrid model four days a week, you will partner with Sales, Client Success, Yield, Research and Marketing to drive multi-channel programs, measure outcomes,