Senior Digital Media Analyst — Campaign Performance Leader

Publicis Groupe; Chicago (IL); On-site; USD 61,000 - 84,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe is seeking a Senior Analyst in Chicago to lead hands-on digital media campaigns across multiple platforms. You will optimize performance, manage relationships with partners, and deliver client-ready reports.

The role requires 2-4 years of digital ad experience, familiarity with DSPs like TheTradeDesk, and a four-year degree. Competitive USD compensation is offered, with strong benefits and growth opportunities.

Qualifications

• 2-4 years of digital ad experience in an agency, publisher, or ad tech provider.
• Knowledge of media planning and programmatic buying; familiarity with major buying platforms.
• Strong data management and analytical skills to extract actionable insights from campaigns.
• Strong knowledge of DSP platforms and campaign optimization experience.
• Excellent written and verbal communication; precise, professional; collaborative team player.
• A four-year college degree is required; familiarity with AI tools is a plus.

Responsibilities

• Executing, managing, and optimizing all digital media campaigns for agency clients, including platform media buying and direct-to-publisher programs.
• Developing and maintaining relationships with platform and publisher partners; assist analysts with relationships.
• Handling daily campaign maintenance, pacing, performance, troubleshooting and optimization; guide junior staff as needed.
• Assisting in the development of client-facing campaign performance reports and insights.
• Contributing to assessment of media offerings and proposals for new opportunities.
• Managing Prisma campaign setup, insertion orders, artifacts, and related documentation for campaigns.

Skills

Digital ad experience

Media planning

Programmatic buying

Data management

Analytical skills

Communication skills

Education

Four-year college degree

Tools

Google Marketing Platform

TheTradeDesk

Job description

Publicis Groupe is seeking a Senior Analyst in Chicago to lead hands-on digital media campaigns across multiple platforms. You will optimize performance, manage relationships with partners, and deliver client-ready reports.

The role requires 2-4 years of digital ad experience, familiarity with DSPs like TheTradeDesk, and a four-year degree. Competitive USD compensation is offered, with strong benefits and growth opportunities.