Senior Digital Marketing Technology & Ops Leader

Stantec; Miami (FL); Presencial; USD 126.000 - 189.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, dental, and vision plans

401(k) plan with company match

Tuition reimbursement

Paid holidays and paid time off

Descripción de la vacante

Stantec is seeking a Digital Marketing Manager Operations to shape the strategy, roadmap, governance, and operating model for data, CRM, technology, website and operational capabilities that underpin Stantec’s enterprise digital marketing ecosystem.

You will lead marketing data and insights, CRM and marketing operations, website and digital experience, setting priorities and investment directions across these interconnected capabilities to enable scalable, audience-led and measurable marketing.

Formación

• Strong strategic understanding of digital marketing operations, marketing technology and data.
• Deep understanding of CRM, segmentation, marketing automation and personalized marketing.
• Experience with marketing data, analytics and reporting environments including Power BI.

Responsabilidades

• Define the strategy and roadmap for marketing data, reporting and insight, ensuring priority data is integrated, governed and available to support decision-making.
• Set the strategic direction for marketing reporting and BI, including continued Power BI development and source integration.
• Lead enterprise CRM and marketing operations strategy, developing CRM, audience data, segmentation, automation and personalized marketing.

Conocimientos

Digital marketing operations

CRM and marketing automation

Marketing data and analytics

Stakeholder management

Educación

Degree in marketing, digital, technology, data or related discipline

Herramientas

Power BI

HubSpot

Descripción del empleo

Stantec is seeking a Digital Marketing Manager Operations to shape the strategy, roadmap, governance, and operating model for data, CRM, technology, website and operational capabilities that underpin Stantec’s enterprise digital marketing ecosystem.

You will lead marketing data and insights, CRM and marketing operations, website and digital experience, setting priorities and investment directions across these interconnected capabilities to enable scalable, audience-led and measurable marketing.