Director, Marketing Tech & Growth Operations

Insight Global (United States); Chicago (IL); On-site; USD 180,000 - 280,000; Full time

Job summary

Insight Global seeks a Marketing Technology and Operations leader to build out and direct the technology, automation, data, and operational strategy for a large-scale B2C marketing organization. This high-visibility role requires setting strategy, guiding organizational change, and partnering with teams on implementation.

The ideal candidate brings 10+ years in marketing operations/tech, 5 years of leadership, and deep experience with Marketing Cloud, Data Cloud, CRM, and data platforms to drive

Qualifications

• 10+ years of professional marketing experience – specifically marketing operations and marketing technology experience.
• 5 years of leadership experience – people and strategy leadership.
• Experience driving the use and optimization of marketing cloud tools/technologies - Salesforce Marketing Cloud, Salesforce Data Cloud, CRM, and marketing automation platforms.
• Strong understanding of CRM, customer data platforms, audience segmentation, and personalization.
• Experience implementing automation, AI, or workflow optimization within a marketing environment.
• Strong B2C digital marketing background preferred.
• Strong data background – large and complex customer data experience required.
• BA in related field.

Responsibilities

• Define and lead the technology, automation, data, and operational strategy for a large-scale B2C marketing org.
• Drive modernization of marketing operations to increase efficiency and impact.
• Lead organizational change and manage senior-level team members; partner with teams on implementation.
• Leverage Salesforce, AI, and dataassets to optimize campaigns and member experiences.

Skills

Marketing leadership

Marketing operations

Data-driven marketing

Strategic planning

Cross-functional leadership

Education

BA in related field

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud

CRM & Customer Data Platforms

Marketing Automation Platforms

AI & Workflow Automation

Job description

Insight Global seeks a Marketing Technology and Operations leader to build out and direct the technology, automation, data, and operational strategy for a large-scale B2C marketing organization. This high-visibility role requires setting strategy, guiding organizational change, and partnering with teams on implementation.

The ideal candidate brings 10+ years in marketing operations/tech, 5 years of leadership, and deep experience with Marketing Cloud, Data Cloud, CRM, and data platforms to drive