Senior Content Marketing Lead - Strategy & Editorial

Stantec; Chicago (IL); On-site; USD 126,000 - 189,000; Full time

Benefits offered by this job

Health, dental, vision plans

Wellness program

Retirement savings plan

Employee stock purchase program

Paid time off

Job summary

Stantec seeks a Content Marketing Manager to lead the enterprise content marketing strategy, coordinating with Brand, PR, Creative, Performance Marketing and Digital Operations to shape high-impact content. You will partner with senior leaders to build a scalable content capability that strengthens brand and supports business growth.

The role combines editorial judgment with commercial thinking, requiring a strategic, audience-focused mindset and the ability to lead a cross-functional team

Qualifications

• Degree or equivalent in marketing, communications, journalism, English, content strategy or related discipline.
• 10+ years of progressive experience in content marketing, editorial, journalism, communications or related discipline.
• Experience leading content strategy, editorial or content marketing teams.
• Experience building enterprise-wide content strategies connected to audience, brand and business objectives.
• Experience managing resources, external partners and budgets.

Responsibilities

• Set and lead the enterprise content marketing strategy, aligning content priorities with brand, reputation, audience and business objectives.
• Translate enterprise, regional, business line and sector priorities into a clear and prioritized content agenda.
• Act as a trusted strategic advisor to senior marketing and business leaders, influencing priorities and shaping high-value content programs.
• Lead an audience-led, story-first approach to identifying, assessing and developing compelling stories across Stantec’s people, projects, expertise, research and market perspectives.
• Lead the development of content propositions, narrative frameworks, thought leadership and high-profile editorial programmes.
• Serve as the senior editorial authority for strategically important content, setting standards for quality, accuracy and brand consistency.
• Establish the operating model, governance, standards and workflows required to deliver high-quality content efficiently and at scale.
• Lead prioritization and resource allocation, applying strong editorial and commercial judgment to focus investment on the highest-value opportunities.
• Partner with Performance Marketing, Digital Operations, PR and Creative to strengthen content planning, activation, amplification and performance.
• Lead, develop and inspire a high-performing specialist team, building capability through coaching and development.
• Build strong partnerships with senior stakeholders across the organization and contribute as a member of the Enterprise Digital Marketing leadership team.

Skills

Editorial judgment

Strategic thinking

Content marketing

People leadership

Stakeholder management

Ambiguity navigation

SEO knowledge

Change leadership

Education

Marketing/communications/journalism/English/content strategy degree

Job description

Stantec seeks a Content Marketing Manager to lead the enterprise content marketing strategy, coordinating with Brand, PR, Creative, Performance Marketing and Digital Operations to shape high-impact content. You will partner with senior leaders to build a scalable content capability that strengthens brand and supports business growth.

The role combines editorial judgment with commercial thinking, requiring a strategic, audience-focused mindset and the ability to lead a cross-functional team