Senior Digital Marketing Specialist: Email, SMS & Social

Cox Enterprises; Clifton (TX); Remoto; USD 74.000 - 111.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive salary + bonus

Flexible time-off policies

Healthcare

401(k) with company match

Professional development

Parental leave

Descrizione del lavoro

Cox Automotive is seeking a Senior Specialist, Digital Marketing / Communications to lead email, SMS, and organic social programs for our enterprise B2B brands. This remote role requires residing in the Eastern or Central Time Zones, with hybrid options if near the Atlanta office.

You will own end-to-end campaign development, audience strategy, content optimization, journey design, testing, and performance analysis, partnering with marketing teams and agencies to drive engagement and business

Competenze

• Bachelor’s degree in related discipline and 4+ years of experience.
• Proficiency with Salesforce Marketing Cloud and deliverability management.
• Strong written communication and cross-functional collaboration.

Mansioni

• Execute end-to-end email campaigns across multiple brands with segmentation and journey design.
• Design nurture programs and progressive engagement sequences.
• Implement progressive profiling to enrich contact data and personalize emails.
• Run re-engagement campaigns and test content and timing.
• Recommend new email strategies and automation approaches.
• Monitor deliverability and ISP feedback loops.
• Execute SMS campaigns and coordinate cross-channel messaging.
• Optimize organic social campaigns and develop platform-specific content.
• Track performance and build cross-channel dashboards.
• Run A/B and multivariate tests and share learnings.
• Identify industry trends and roadmap opportunities.

Conoscenze

Email marketing

SMS marketing

Organic social

Campaign management

Deliverability

Audience segmentation

A/B testing

Analytics & reporting

HTML/CSS for email

Salesforce Marketing Cloud

Formazione

Bachelor’s degree in related discipline

Strumenti

Salesforce Marketing Cloud

HTML

CSS

Descrizione del lavoro

Cox Automotive is seeking a Senior Specialist, Digital Marketing / Communications to lead email, SMS, and organic social programs for our enterprise B2B brands. This remote role requires residing in the Eastern or Central Time Zones, with hybrid options if near the Atlanta office.

You will own end-to-end campaign development, audience strategy, content optimization, journey design, testing, and performance analysis, partnering with marketing teams and agencies to drive engagement and business