Remote Digital Marketing Specialist - Email, SMS & Social

Cox Enterprises; New York (NY); À distance; USD 74 000 - 111 000; Plein temps

Résumé du poste

Cox Automotive is hiring a Senior Specialist, Digital Marketing / Communications to lead email, SMS, and organic social initiatives for our enterprise B2B portfolio. You will own end-to-end campaigns, audience design, content optimization, testing, and performance analysis across multiple brands.

The ideal candidate has strong experience in email marketing, SMS, and social execution, with the ability to drive cross‑brand programs, collaborate with marketing teams, and contribute to the

Qualifications

• Bachelor's degree and 4+ years in digital marketing or related field.
• Proven track record of leading multi-brand email, SMS, and social campaigns.
• Strong knowledge of audience segmentation and lifecycle marketing.
• Experience with HTML/CSS for email templates and deliverability.
• Excellent written communication and cross-functional collaboration.

Responsabilités

• Lead end-to-end email campaigns across multiple brands with segmentation and journeys.
• Design and optimize SMS programs and cross-channel messaging.
• Plan and execute organic social campaigns and social listening.
• Develop performance dashboards and conduct A/B tests.
• Identify opportunities to improve engagement and deliverability.

Connaissances

Email marketing

SMS marketing

Organic social

Analytics

HTML/CSS for emails

Salesforce Marketing Cloud

Dashboard/Reporting

Microsoft Office (Excel/PowerPoint)

Project management (Monday.com)

Audience segmentation

Formation

Bachelor's degree in related discipline

Outils

Salesforce Marketing Cloud

Monday.com

Google Analytics

Description du poste

Cox Automotive is hiring a Senior Specialist, Digital Marketing / Communications to lead email, SMS, and organic social initiatives for our enterprise B2B portfolio. You will own end-to-end campaigns, audience design, content optimization, testing, and performance analysis across multiple brands.

The ideal candidate has strong experience in email marketing, SMS, and social execution, with the ability to drive cross‑brand programs, collaborate with marketing teams, and contribute to the