Senior Digital Marketing Specialist (Email, SMS & Social)

Cox Enterprises; Florida; Remote; USD 74,000 - 111,000; Full time

Benefits offered by this job

Health insurance

401(k) retirement plans with company  

Professional development opportunities

Parental leave policies

Flexible time-off

Job summary

Cox Automotive in the United States is seeking a Senior Specialist, Digital Marketing / Communications to own end-to-end email, SMS and organic social campaigns for a multi-brand enterprise portfolio. You will design journeys, optimize content, and drive engagement at scale from a remote location in the Eastern or Central Time Zones.

You will collaborate with multiple marketing teams and agencies to translate business objectives into high-performing channel campaigns, while exploring new trends

Qualifications

• Bachelor’s degree in related discipline and 4 years’ experience in a related field.
• Experience in digital marketing with focus on email marketing, SMS, and/or social media execution across multiple brands or platforms.
• Proven track record of independently executing complex, multi-brand campaigns with measurable engagement and performance improvements.
• Strong proficiency with Salesforce Marketing Cloud, including campaign setup, journey building, audience segmentation, automation, and deliverability management.
• Demonstrated expertise with social media management tools and platforms (LinkedIn, Facebook, Instagram) including content scheduling, community monitoring, and social listening.

Responsibilities

• Email Campaign Execution, including segmentation, journey design, template development, QA, deployment, and post-send analysis.
• Design nurture programs for different audience segments and lifecycle stages to drive conversion and retention.
• Implement progressive profiling and improve personalization across email campaigns.
• Execute re-engagement campaigns and test content approaches, subject lines, and send timing.
• Suggest new email strategies, content formats, and automation approaches to boost engagement.
• Monitor deliverability with sender reputation tracking and ISP feedback loop analysis.
• SMS Campaign Execution across brands, including targeting, compliance, and delivery optimization.
• Coordinate SMS and email orchestration for cross-channel messaging sequences.
• Design trigger-based SMS programs for time-sensitive updates across the customer lifecycle.
• Monitor carrier-level delivery performance and resolve issues by carrier.
• Identify new SMS capabilities and translate into test proposals and implementation plans.
• Organic Social Media Execution across LinkedIn, Facebook, Instagram, and other platforms.
• Develop platform-specific content approaches and monitor brand mentions and trends.
• Coordinate content calendars with campaigns and launches; ensure consistent publishing cadence.
• Report on organic performance with data-driven recommendations.

Skills

Email marketing

SMS marketing

Social media marketing

Campaign management

Analytics & reporting

HTML/CSS for email templates

Salesforce Marketing Cloud

Education

Bachelor’s degree in related discipline

Tools

Salesforce Marketing Cloud

Job description

Cox Automotive in the United States is seeking a Senior Specialist, Digital Marketing / Communications to own end-to-end email, SMS and organic social campaigns for a multi-brand enterprise portfolio. You will design journeys, optimize content, and drive engagement at scale from a remote location in the Eastern or Central Time Zones.

You will collaborate with multiple marketing teams and agencies to translate business objectives into high-performing channel campaigns, while exploring new trends