Digital Strategy Lead - Campaign & Growth

Tyler Technologies, Inc.; Plano (TX); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health benefits

Competitive benefits package

Job summary

A technology solutions provider is seeking a Digital Strategy Lead in Plano, Texas. This role requires expertise in digital marketing and campaign planning, ensuring effective execution across marketing initiatives. The ideal candidate should have 5-10 years of experience, strong strategic thinking, and the ability to influence stakeholders. This position involves leading digital marketing efforts, collaborating with various teams and managing external agencies, while also translating complex data into actionable insights. The company values diversity and offers competitive benefits.

Qualifications

• 5–10 years of experience in digital marketing, media strategy, or campaign planning.
• Experience with external advertising agencies and managing campaigns.
• Strong understanding of digital marketing channels.

Responsibilities

• Translate business objectives into digital marketing strategies.
• Guide agency partners in developing digital media strategies.
• Collaborate with marketing partners for campaign integration.

Skills

Digital marketing strategy

Campaign planning

Analytical skills

Stakeholder influence

Communication skills

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

Google Analytics

Digital marketing platforms

Job description

A technology solutions provider is seeking a Digital Strategy Lead in Plano, Texas. This role requires expertise in digital marketing and campaign planning, ensuring effective execution across marketing initiatives. The ideal candidate should have 5-10 years of experience, strong strategic thinking, and the ability to influence stakeholders. This position involves leading digital marketing efforts, collaborating with various teams and managing external agencies, while also translating complex data into actionable insights. The company values diversity and offers competitive benefits.