Director of Digital Commerce Strategy & Growth

WCL Group

Plano (TX)

On-site

USD 77,000 - 109,000

Full time

4 days ago

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Job summary

WCL Group is seeking an experienced leader to own the cross-line-of-business (X-LOB) strategy for our eCommerce website and shop app in Plano, TX. You will set priorities and roadmaps, align US needs with global initiatives, and drive revenue, conversion, and engagement through data-driven optimization.

The role requires a deep understanding of digital commerce, end-to-end customer journeys, and strong executive communication.

Qualifications

Bachelor's degree required; MBA or advanced degree preferred.
10+ years in eCommerce, digital product, merchandising, customer experience, product operations, or related fields.
Experience leading cross-functional portfolios, programs, and digital initiatives.
Strong program/project management across multiple stakeholders.
Proficiency with digital analytics tools (Adobe Analytics, Google Analytics, Tableau).

Responsibilities

Own X-LOB strategy and portfolio, including priorities, roadmaps, governance, ownership, and success metrics.
Drive growth through cross-LOB opportunities, merchandising, cross-sell, and ecosystem initiatives.
Lead US alignment for Global campaigns, capabilities, and drive periods.
Analyze digital commerce performance to identify trends and optimization opportunities.
Communicate portfolio performance and risks to senior leadership; lead cross-functional teams.