Digital Marketing Manager III

WCL Group; Plano (TX); Vor Ort; USD 150.000 - 170.000; Vollzeit

Zusammenfassung

WCL Group in Plano, TX is seeking a Digital Marketing Manager III to lead market research and pricing strategies across local and national markets. You will drive pricing, analyze ROI, and guide strategy with cross-functional teams in a fast-paced tech environment.

The role requires 10+ years of marketing leadership, excellent communication, and the ability to manage budgets and mentor analysts. On-site, 1-year contract with potential extension, joining a globally recognized technology company.

Qualifikationen

• Bachelor’s degree in Marketing or related field required.
• 10+ years of marketing leadership experience.
• Ability to lead cross-functional teams and manage budgets.

Aufgaben

• Lead market research to determine potential sales locally and nationally.
• Develop pricing strategies balancing profitability and customer satisfaction.
• Oversee recruitment, training, and performance of marketing and sales staff.
• Collaborate with legal teams on IP matters and partnerships with external producers and distributors.
• Forecast sales and inform strategic planning.

Kenntnisse

Team leadership

Strategic marketing

Pricing strategy

Market research

ROI analysis

Cross-functional collaboration

Negotiation

Communication skills

Project management

Ausbildung

Bachelor's degree in Marketing or related field

Jobbeschreibung

CLIENT HIGHLIGHTThe client you will be working for is a Top 20 Fortune Global 500 Consumer Electronics and Technology Company. This opportunity will give you experience in the technology sector in the United States with a company that is a globally recognized leader in smartphones, televisions, home appliances, and semiconductor innovation — and one of the most well-known brands in the world.LOCATIONPlano, TX 75023COMPENSATION$76/hrSCHEDULEOn-siteMonday-Friday // 40 hrs/wkCONTRACT TERM1 year long contract with high likelihood of extension/conversion to full time employeePOSITION OVERVIEW – Digital Marketing Manager III- The main function of a marketing manager is to lead the research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.RESPONSIBILITIES• Advise business units and cross-functional teams on local, national, and international market factors influencing the buying and selling of products and services.• Collaborate with legal teams to resolve issues related to copyright infringement, royalty agreements, and partnerships with external producers and distributors.• Develop and implement pricing strategies that balance business objectives, profitability, and customer satisfaction.• Oversee the recruitment, training, performance evaluations, and daily activities of marketing and sales personnel.• Evaluate financial aspects of product development, including budgets, expenditures, research and development investments, return on investment (ROI), and profit-and-loss projections.• Formulate, direct, and coordinate marketing strategies and initiatives to promote products and services in collaboration with advertising and promotional teams.• Identify, develop, and evaluate marketing strategies based on business objectives, market conditions, customer needs, and cost and markup considerations.• Negotiate contracts with vendors and distributors to optimize product distribution, establish distribution networks, and implement effective distribution strategies.• Lead sales forecasting and strategic planning initiatives to drive product and service profitability, assess business performance, and monitor market trends.• Lead and support a team of analysts, providing guidance, mentorship, and constructive performance feedback.REQUIRED SKILLS• Bachelor’s degree in Marketing or a related field, or equivalent training required.• Experience leading a team of analysts.• 10+ years of related professional experience required.• Excellent verbal and written communication, negotiation, customer service, and interpersonal skills.• Proven ability to work independently, prioritize responsibilities, and manage time effectively.• Strong leadership and mentoring skills, with the ability to develop team members and provide constructive feedback.• Expert knowledge of marketing principles, strategies, and methods for promoting and selling products or services.• Demonstrated expertise in developing and implementing marketing and pricing strategies.• Expert knowledge of media production, communications, and content dissemination techniques.• Strong analytical, financial, and strategic planning skills.