Senior Digital Marketing Leader: CRM & Experience Strategy

AgHires; Springdale (AR); On-site; USD 100,000 - 150,000; Full time

Job summary

Tyson Foods is seeking a strategic, consumer-centered Senior Marketing Manager to translate enterprise digital priorities into interconnected experiences across the consumer journey. This role leads CRM, owned digital experiences, and digital activation, coordinating cross-functional teams including Brand Marketing, IT, E-commerce, Data & Analytics and Digital Operations.

The position sits onsite at Tyson Foods' World Headquarters in Springdale, Arkansas.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• MBA preferred.

Responsibilities

• Lead consumer journey strategies for priority brands and audiences.
• Translate CRM roadmap into lifecycle programs across acquisition, onboarding, engagement, retention and loyalty.
• Guide audience segmentation, personalization, contact strategy and test-and-learn plans.
• Partner with Data & Analytics and IT on first-party data use, measurement, governance and platform enablement.
• Lead roadmaps for brand websites and owned digital experiences with SEO and conversion goals.
• Guide content strategy, user experience improvements, governance and optimization.
• Identify opportunities to improve consistency, efficiency and reuse across owned platforms.
• Develop integrated digital activation plans across CRM, websites, email, social and online advertising.
• Lead planning for priorities with channel roles, audiences, content needs, timing and measurement.
• Turn insights into optimization recommendations and scalable pilots.
• Evaluate emerging AI-enabled marketing capabilities and practical applications.
• Lead high-visibility cross-functional initiatives and agency workstreams; influence senior leaders; coach talent.

Skills

Consumer journey

CRM

Segmentation

Personalization

Owned digital experiences

Content strategy

SEO

Analytics

Cross-functional leadership

Communication

Education

Bachelor's degree in Marketing or related field

MBA preferred

Tools

Adobe Experience Manager

Adobe Journey Optimizer

Workfront

Job description

Tyson Foods is seeking a strategic, consumer-centered Senior Marketing Manager to translate enterprise digital priorities into interconnected experiences across the consumer journey. This role leads CRM, owned digital experiences, and digital activation, coordinating cross-functional teams including Brand Marketing, IT, E-commerce, Data & Analytics and Digital Operations.

The position sits onsite at Tyson Foods' World Headquarters in Springdale, Arkansas.