Digital Marketing Lead: CRM, Content & Customer Journeys

AgHires; Springdale (AR); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Paid time off

401(k) plan

Health insurance

Dental insurance

Vision insurance

Prescription drug benefits

Job summary

Tyson Foods is seeking a digitally fluent Digital Marketing Manager to drive consumer journey, CRM, website content, and digital activation initiatives. You will transform strategy into detailed plans, coordinate cross-functional execution, and leverage performance insights to enhance consumer experiences.

Based on this role, you will collaborate with Brand Marketing, IT, E-commerce, Data & Analytics, and agency partners, owning day-to-day workstreams, calendars, and deliverables while applying

Qualifications

• Bachelor's Degree in Marketing or related field required; MBA preferred.
• 5+ years in digital marketing, CRM, or related disciplines.

Responsibilities

• Develop consumer journey maps and activation plans for audiences and campaigns.
• Manage CRM campaign planning including briefs, content, deployment, and reporting.
• Collaborate with analytics to monitor acquisition, engagement, and retention; identify optimizations.
• Oversee website content roadmaps, updates, SEO-integrated content, and QA with partners.
• Build monthly/quarterly digital calendars aligned to launches and brand priorities.
• Coordinate activation across CRM, websites, email, social, and online ads.
• Create test-and-learn plans; track results and translate to optimization.

Skills

Digital marketing

CRM

Content management

SEO

Project management

Analytics

AI tools

Education

Bachelor's degree in Marketing

MBA preferred

Tools

Adobe Experience Manager

Adobe Journey Optimizer

Workfront

Job description

Tyson Foods is seeking a digitally fluent Digital Marketing Manager to drive consumer journey, CRM, website content, and digital activation initiatives. You will transform strategy into detailed plans, coordinate cross-functional execution, and leverage performance insights to enhance consumer experiences.

Based on this role, you will collaborate with Brand Marketing, IT, E-commerce, Data & Analytics, and agency partners, owning day-to-day workstreams, calendars, and deliverables while applying