Senior Digital Marketing Manager

Tyson Foods, Inc.; Springdale (AR); On-site; USD 110,000 - 160,000; Full time

Job summary

Tyson Foods, Inc. is seeking a strategic, consumer-centered digital marketer to translate enterprise priorities into connected consumer experiences. The Senior Marketing Manager will lead CRM, owned digital experiences and activation, driving acquisition, engagement, retention and lifetime value.

This onsite role sits at our World Headquarters in Springdale, Arkansas. The position partners with Brand Marketing, IT, E-commerce, Data & Analytics and Digital Operations to steer complex initiatives,

Qualifications

• 8+ years of progressive experience in digital marketing, CRM, consumer experience or a related discipline.
• Experience activating consumer journey, CRM, segmentation and personalization strategies.
• Experience leading owned digital experiences, website content strategy and performance optimization.
• Strong strategic and analytical judgment, with the ability to translate insights into clear action plans.
• Proven ability to lead complex cross-functional initiatives and influence senior stakeholders.
• Strong communication, presentation and team-coaching skills.

Responsibilities

• Lead development and activation of consumer journey strategies for priority brands, audiences or occasions.
• Translate the CRM roadmap into lifecycle programs across acquisition, onboarding, engagement, retention and loyalty.
• Guide audience segmentation, personalization, contact strategy and test-and-learn plans.
• Partner with Data & Analytics and IT on first-party data use, measurement, governance and platform enablement.
• Lead roadmaps for assigned brand websites and owned digital experiences, aligning consumer needs, brand priorities, SEO and conversion goals.
• Guide content strategy, user experience improvements, content governance and performance optimization.
• Develop integrated digital activation plans across CRM, websites, email, social and online advertising.
• Lead quarterly and annual planning for assigned priorities, ensuring channel roles, audiences, content needs, timing and measurement are connected.
• Turn consumer, cultural, competitive and performance insights into optimization recommendations and scalable pilots.
• Evaluate emerging AI-enabled marketing and commerce capabilities and recommend practical applications.
• Lead high-visibility cross-functional initiatives and agency workstreams from brief through measurement.
• Influence stakeholders, resolve dependencies and communicate recommendations to senior leaders.
• Coach Manager and Associate Manager talent and help strengthen digital capability across Marketing.

Education

Bachelor’s Degree in Marketing, Business Administration, or a related field

MBA

Tools

Adobe Experience Manager

Adobe Journey Optimizer

Workfront

Job description

Job Details: The Opportunity

Tyson Foods is seeking a strategic, consumer-centered digital marketer to translate enterprise digital priorities into connected experiences across the consumer journey. This role will lead major workstreams across CRM, owned digital experiences and digital marketing activation, turning strategy into coordinated plans that strengthen acquisition, engagement, retention and lifetime value.

The Senior Marketing Manager will serve as a senior cross-functional partner to Brand Marketing, IT, E-commerce, Data & Analytics and Digital Operations. This person will lead complex initiatives, establish operating rhythms, guide agency & internal partners, and coach more junior team members. This position sits full time onsite at our World Headquarters in Springdale, Arkansas.

What You'll Lead

Consumer Journey & CRM

Lead the development and activation of consumer journey strategies for priority brands, audiences or occasions. Translate the CRM roadmap into lifecycle programs across acquisition, onboarding, engagement, retention and loyalty. Guide audience segmentation, personalization, contact strategy and test-and-learn plans. Partner with Data & Analytics and IT on first-party data use, measurement, governance and platform enablement.

Owned Digital Experiences & Content

Lead roadmaps for assigned brand websites and owned digital experiences, aligning consumer needs, brand priorities, SEO and conversion goals. Guide content strategy, user experience improvements, content governance and performance optimization. Identify portfolio-wide opportunities to improve consistency, efficiency and reuse across owned platforms.

Digital Marketing Strategy & Activation

Develop integrated digital activation plans across CRM, websites, email, social and online advertising. Lead quarterly and annual planning for assigned priorities, ensuring channel roles, audiences, content needs, timing and measurement are connected. Turn consumer, cultural, competitive and performance insights into optimization recommendations and scalable pilots. Evaluate emerging AI-enabled marketing and commerce capabilities and recommend practical applications.

Leadership & Influence

Lead high-visibility cross-functional initiatives and agency workstreams from brief through measurement. Influence stakeholders, resolve dependencies and communicate recommendations to senior leaders. Coach Manager and Associate Manager talent and help strengthen digital capability across Marketing.

What You'll Bring

Education: Bachelor’s Degree in Marketing, Business Administration, or a related field. MBA preferred.

Experience: 8+ years of progressive experience in digital marketing, CRM, consumer experience or a related discipline. Demonstrated experience activating consumer journey, CRM, segmentation and personalization strategies. Experience leading owned digital experiences, website content strategy and performance optimization. Strong strategic and analytical judgment, with the ability to translate insights into clear action plans. Proven ability to lead complex cross-functional initiatives and influence senior stakeholders. Strong communication, presentation and team-coaching skills.

Preferred: Experience in consumer packaged goods, retail or another high-volume consumer business. Familiarity with enterprise marketing technology and content platforms; Adobe Experience Manager, Adobe Journey Optimizer and Workfront experience is a plus. Experience applying AI-enabled tools to marketing workflows, content or consumer experiences.

Position Specific Requirements

Must reside in the United States to be considered. Sponsorship is not available for this position. Relocation Assistance Eligible: Yes. Work Shift: 1ST SHIFT (United States of America). Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended. The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

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