Senior Digital Marketing Manager

AgHires; Springdale (AR); On-site; USD 100,000 - 150,000; Full time

Job summary

Tyson Foods is seeking a strategic, consumer-centered Senior Marketing Manager to translate enterprise digital priorities into interconnected experiences across the consumer journey. This role leads CRM, owned digital experiences, and digital activation, coordinating cross-functional teams including Brand Marketing, IT, E-commerce, Data & Analytics and Digital Operations.

The position sits onsite at Tyson Foods' World Headquarters in Springdale, Arkansas.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• MBA preferred.

Responsibilities

• Lead consumer journey strategies for priority brands and audiences.
• Translate CRM roadmap into lifecycle programs across acquisition, onboarding, engagement, retention and loyalty.
• Guide audience segmentation, personalization, contact strategy and test-and-learn plans.
• Partner with Data & Analytics and IT on first-party data use, measurement, governance and platform enablement.
• Lead roadmaps for brand websites and owned digital experiences with SEO and conversion goals.
• Guide content strategy, user experience improvements, governance and optimization.
• Identify opportunities to improve consistency, efficiency and reuse across owned platforms.
• Develop integrated digital activation plans across CRM, websites, email, social and online advertising.
• Lead planning for priorities with channel roles, audiences, content needs, timing and measurement.
• Turn insights into optimization recommendations and scalable pilots.
• Evaluate emerging AI-enabled marketing capabilities and practical applications.
• Lead high-visibility cross-functional initiatives and agency workstreams; influence senior leaders; coach talent.

Skills

Consumer journey

CRM

Segmentation

Personalization

Owned digital experiences

Content strategy

SEO

Analytics

Cross-functional leadership

Communication

Education

Bachelor's degree in Marketing or related field

MBA preferred

Tools

Adobe Experience Manager

Adobe Journey Optimizer

Workfront

Job description

Job Details:

The Opportunity

Tyson Foods is seeking a strategic, consumer-centered digital marketer to translate enterprise digital priorities into connected experiences across the consumer journey. This role will lead major workstreams across CRM, owned digital experiences and digital marketing activation, turning strategy into coordinated plans that strengthen acquisition, engagement, retention and lifetime value.

The Senior Marketing Manager will serve as a senior cross-functional partner to Brand Marketing, IT, E-commerce, Data & Analytics and Digital Operations. This person will lead complex initiatives, establish operating rhythms, guide agency and internal partners, and coach more junior team members.

This position sits full time onsite at our World Headquarters in Springdale, Arkansas.

What You'll Lead

Consumer Journey & CRM

• Lead the development and activation of consumer journey strategies for priority brands, audiences or occasions.
• Translate the CRM roadmap into lifecycle programs across acquisition, onboarding, engagement, retention and loyalty.
• Guide audience segmentation, personalization, contact strategy and test-and-learn plans.
• Partner with Data & Analytics and IT on first-party data use, measurement, governance and platform enablement.

Owned Digital Experiences & Content

• Lead roadmaps for assigned brand websites and owned digital experiences, aligning consumer needs, brand priorities, SEO and conversion goals.
• Guide content strategy, user experience improvements, content governance and performance optimization.
• Identify portfolio-wide opportunities to improve consistency, efficiency and reuse across owned platforms.

Digital Marketing Strategy & Activation

• Develop integrated digital activation plans across CRM, websites, email, social and online advertising.
• Lead quarterly and annual planning for assigned priorities, ensuring channel roles, audiences, content needs, timing and measurement are connected.
• Turn consumer, cultural, competitive and performance insights into optimization recommendations and scalable pilots.
• Evaluate emerging AI-enabled marketing and commerce capabilities and recommend practical applications.

Leadership & Influence

• Lead high-visibility cross-functional initiatives and agency workstreams from brief through measurement.
• Influence stakeholders, resolve dependencies and communicate recommendations to senior leaders.
• Coach Manager and Associate Manager talent and help strengthen digital capability across Marketing.

What You'll Bring

Education: Bachelor's Degree in Marketing, Business Administration, or a related field. MBA preferred.

Experience: 8+ years of progressive experience in digital marketing, CRM, consumer experience or a related discipline.

• Demonstrated experience activating consumer journey, CRM, segmentation and personalization strategies.
• Experience leading owned digital experiences, website content strategy and performance optimization.
• Strong strategic and analytical judgment, with the ability to translate insights into clear action plans.
• Proven ability to lead complex cross-functional initiatives and influence senior stakeholders.
• Strong communication, presentation and team-coaching skills.

Preferred

• Experience in consumer packaged goods, retail or another high-volume consumer business.
• Familiarity with enterprise marketing technology and content platforms; Adobe Experience Manager, Adobe Journey Optimizer and Workfront experience is a plus.
• Experience applying AI-enabled tools to marketing workflows, content or consumer experiences.

Position Specific Requirements:

• Applicants should either upload a resume to their application on Workday OR make sure their Career Profile in Workday is up to date and complete.
• Must reside in the United States to be considered.
• Sponsorship is not available for this position.

Relocation Assistance Eligible:

Yes

Work Shift:

1ST SHIFT (United States of America)

Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with

• paid time off
• 401(k) plans
• affordable health, life, dental, vision and prescription drug benefits
• and more

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Unsolicited Assistance: Tyson Foods and its subsidiaries do not accept unsolicited support from external recruitment vendors for open positions within the United States. Any resumes or candidate profiles submitted by recruitment vendors or headhunters to any employee or applicant tracking system at Tyson Foods or its subsidiaries, without a valid written request and search agreement approved by HR, will be considered the property of Tyson Foods. No fees will be paid if the candidate is hired due to an unsolicited referral.