Digital Marketing Lead: CRM, Content & Growth Strategy

Tyson Foods, Inc.; Springdale (AR); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Paid time off

401(k) plans

Health, life, dental, vision benefits

Job summary

Tyson Foods, Inc. is seeking a digitally fluent marketer to own consumer journey, CRM, website content and digital activation across brands. You will translate strategy into detailed plans, coordinate cross-functional execution and use performance insights to improve consumer experiences.

The role collaborates with Brand Marketing, IT, E-commerce, Data & Analytics, Digital Operations and agencies, owning day-to-day workstreams and maintaining calendars and deliverables. On-site in Springdale, AR.

Qualifications

• Bachelor's degree in Marketing or related field is required.
• 5+ years of digital marketing, CRM, consumer experience or related discipline.
• Experience managing digital campaigns, CRM programs, websites or integrated marketing workstreams.
• Ability to turn consumer, competitive and performance data into clear recommendations.
• Strong project management, calendar and cross-functional coordination skills.
• Experience with audience segmentation, content development, measurement and optimization.
• Familiarity with Adobe Experience Manager, Adobe Journey Optimizer and Workfront.

Responsibilities

• Develop consumer journey maps and activation plans for audiences and lifecycle moments.
• Manage CRM campaign planning: briefs, content, approvals, deployment, reporting.
• Collaborate with analytics to monitor acquisition, engagement and retention performance.
• Support segmentation, personalization and contact-strategy development.
• Manage website content roadmaps and updates with SEO intent and brand consistency.
• Coordinate content development, reviews, publishing and QA with partners.
• Build monthly/quarterly digital calendars aligned to launches and priorities.
• Coordinate activation across CRM, websites, email, social and online ads.
• Create test-and-learn plans, track results and translate findings into optimizations.
• Use AI tools to improve workflow, content variation and personalization while upholding brand standards.

Skills

Digital marketing

CRM planning

Consumer journey

Content management

Project management

Analytics awareness

AI tools usage

Education

Bachelor's Degree in Marketing

MBA preferred

Tools

Adobe Experience Manager

Adobe Journey Optimizer

Workfront

Job description

Tyson Foods, Inc. is seeking a digitally fluent marketer to own consumer journey, CRM, website content and digital activation across brands. You will translate strategy into detailed plans, coordinate cross-functional execution and use performance insights to improve consumer experiences.

The role collaborates with Brand Marketing, IT, E-commerce, Data & Analytics, Digital Operations and agencies, owning day-to-day workstreams and maintaining calendars and deliverables. On-site in Springdale, AR.