Digital Marketing Manager

Tyson Foods, Inc.; Springdale (AR); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Paid time off

401(k) plans

Health, life, dental, vision benefits

Job summary

Tyson Foods, Inc. is seeking a digitally fluent marketer to own consumer journey, CRM, website content and digital activation across brands. You will translate strategy into detailed plans, coordinate cross-functional execution and use performance insights to improve consumer experiences.

The role collaborates with Brand Marketing, IT, E-commerce, Data & Analytics, Digital Operations and agencies, owning day-to-day workstreams and maintaining calendars and deliverables. On-site in Springdale, AR.

Qualifications

• Bachelor's degree in Marketing or related field is required.
• 5+ years of digital marketing, CRM, consumer experience or related discipline.
• Experience managing digital campaigns, CRM programs, websites or integrated marketing workstreams.
• Ability to turn consumer, competitive and performance data into clear recommendations.
• Strong project management, calendar and cross-functional coordination skills.
• Experience with audience segmentation, content development, measurement and optimization.
• Familiarity with Adobe Experience Manager, Adobe Journey Optimizer and Workfront.

Responsibilities

• Develop consumer journey maps and activation plans for audiences and lifecycle moments.
• Manage CRM campaign planning: briefs, content, approvals, deployment, reporting.
• Collaborate with analytics to monitor acquisition, engagement and retention performance.
• Support segmentation, personalization and contact-strategy development.
• Manage website content roadmaps and updates with SEO intent and brand consistency.
• Coordinate content development, reviews, publishing and QA with partners.
• Build monthly/quarterly digital calendars aligned to launches and priorities.
• Coordinate activation across CRM, websites, email, social and online ads.
• Create test-and-learn plans, track results and translate findings into optimizations.
• Use AI tools to improve workflow, content variation and personalization while upholding brand standards.

Skills

Digital marketing

CRM planning

Consumer journey

Content management

Project management

Analytics awareness

AI tools usage

Education

Bachelor's Degree in Marketing

MBA preferred

Tools

Adobe Experience Manager

Adobe Journey Optimizer

Workfront

Job description

Job Details: The Opportunity

Tyson Foods is seeking a digitally fluent marketer to manage consumer journey, CRM, website content and digital activation initiatives across assigned brands and priorities. This role will convert strategy into detailed plans, coordinate cross-functional execution and use performance insights to improve consumer experiences.

The Digital Marketing Manager will work closely with Brand Marketing, IT, E-commerce, Data & Analytics, Digital Operations and agency partners. This person will own day-to-day workstreams, maintain clear calendars and deliverables, and bring forward competitive, consumer and channel insights that improve execution.

This position will sit full time on-site at our World Headquarters in Springdale, Arkansas.

What You'll Lead

Consumer Journey & CRM

Develop journey maps and activation plans for assigned audiences, campaigns and lifecycle moments.

Manage CRM campaign planning, including audience requirements, briefs, content, approvals, deployment coordination and reporting.

Partner with analytics teams to monitor acquisition, engagement and retention performance and identify optimization opportunities.

Support segmentation, personalization and contact-strategy development.

Owned Digital Experiences & Content

Manage website content roadmaps and updates for assigned brands, ensuring accuracy, relevance, brand consistency and SEO intentionality.

Coordinate briefs, content development, reviews, publishing and quality assurance with internal and external partners.

Use site performance, search behavior and competitive analysis to recommend content and user-experience improvements.

Digital Marketing Strategy & Activation

Build and manage monthly and quarterly digital marketing calendars aligned to demand periods, launches and brand priorities.

Coordinate integrated activation across CRM, websites, email, social and online advertising.

Conduct competitive and category analysis, summarize implications and recommend actions.

Create test-and-learn plans, track results and translate findings into optimization recommendations.

Use approved AI tools to improve workflow efficiency, develop content variations and support personalization while maintaining brand and review standards.

Project Leadership & Collaboration

Own project plans, timelines, budgets, dependencies, status updates and stakeholder communications for assigned initiatives.

Manage agency and partner deliverables, ensuring work is on strategy, on time and ready for activation.

Provide day-to-day guidance to Associate Manager talent and share best practices across teams.

What You'll Bring

Education: Bachelor's Degree in Marketing or another business-related field is required. An MBA is preferred.

Experience: 5+ years of experience in digital marketing, CRM, consumer experience, content or a related discipline.

Experience managing digital campaigns, CRM programs, websites or integrated marketing workstreams.

Ability to turn consumer, competitive and performance data into clear recommendations.

Strong project-management skills, including calendar, timeline and cross-functional coordination.

Working knowledge of audience segmentation, content development, measurement and optimization.

Clear written, verbal and presentation skills.

Preferred Experience in consumer packaged goods, retail or another consumer-focused business.

Familiarity with Adobe Experience Manager, Adobe Journey Optimizer, Workfront or similar platforms.

Experience using approved generative AI tools for content versioning, research or workflow support.

Position Specific Requirements

Must reside in the United States to be considered.

Sponsorship is not available for this position.

Relocation Assistance Eligible: Yes

Work Shift: 1ST SHIFT (United States of America)

Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.

The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

Equal Opportunity Employer

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

Benefits

• We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

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