Brand Marketing Manager: From Strategy to Launch

Tyson Foods; Springdale (AR); On-site; USD 90,000 - 130,000; Full time

Job summary

Tyson Foods in Springdale, AR seeks a Marketing Manager to translate senior leadership direction into day-to-day marketing plans and campaigns. This role focuses on executional excellence, brand activation across touchpoints, and building the analytics foundation for strategy.

It's a strong development role for someone aiming for broader brand ownership, sitting onsite at the World Headquarters in Springdale. 5+ years in brand marketing and a Bachelor’s degree are required, with MBA as a plus.

Qualifications

• Bachelor's degree required; MBA a plus.
• 5+ years of progressive brand marketing experience with ownership of brand strategy.
• CPG/food or retail-driven category experience preferred.

Responsibilities

• Own and evolve the brand strategy for the brand portfolio with Sr. Manager.
• Synthesize consumer data to inform brand positioning and go-to-market plans.
• Manage day-to-day marketing campaigns, timelines, and approvals.
• Track brand health metrics and program performance against KPIs.
• Lead cross-functional teams and manage agency partners to ensure on-brief execution.
• Guide portfolio decisions and brand architecture within the category space.
• Contribute strategic input to new product development and launches.
• Develop annual marketing plans with objectives, budgets, and success metrics.
• Ensure disciplined budget stewardship and ROI tracking across initiatives.

Skills

Brand marketing

Analytical skills

Cross-functional leadership

Agency partnerships

Strategy development

Education

Bachelor's degree

MBA

Job description

Tyson Foods in Springdale, AR seeks a Marketing Manager to translate senior leadership direction into day-to-day marketing plans and campaigns. This role focuses on executional excellence, brand activation across touchpoints, and building the analytics foundation for strategy.

It's a strong development role for someone aiming for broader brand ownership, sitting onsite at the World Headquarters in Springdale. 5+ years in brand marketing and a Bachelor’s degree are required, with MBA as a plus.