Senior Digital Marketing Associate | AI-Driven Growth

1401 Genpact India Pvt. Ltd.; Plano (TX); On-site; USD 31,000 - 39,000; Full time

Job summary

Genpact is seeking a Sr. Associate for S&M - Digital Marketing to develop, execute, and optimize digital campaigns across multiple channels. You will monitor performance, manage social content, and collaborate with teams to align tactics with overall marketing goals.

The role emphasizes KPI tracking, tool adoption, and staying ahead of industry trends. Ideal candidates hold a marketing-related degree and certifications, with a background in B2B sales, analytics, and content management.

Qualifications

• Bachelor's degree in Business Administration, Communication, Marketing, Sales, or related field
• Master's degree in Marketing is a plus
• Certifications in digital marketing enhance prospects

Responsibilities

• Develop, execute, and optimize digital marketing campaigns across multiple online channels to drive engagement and lead generation.
• Monitor and analyze campaign performance metrics to identify trends, insights, and areas for improvement.
• Manage social media platforms and create compelling content to engage target audiences effectively.
• Collaborate with cross-functional teams to ensure digital marketing strategies align with broader marketing objectives.
• Track and report on KPIs to measure the effectiveness of digital initiatives.
• Support the implementation of digital marketing tools and platforms to enhance campaign execution and tracking.
• Stay updated on industry trends, emerging digital marketing techniques, and best practices to drive innovation.

Skills

B2B Sales

Content Management

Data Analytics

Data Quality

Digital Marketing Analytics

Google Analytics

People Leadership

Sales

Social Media

Strategic Planning

Education

Bachelor's in Business Administration

Bachelor's in Communication

Bachelor's in Marketing

Bachelor's in Sales

Master's in Marketing

Job description

Genpact is seeking a Sr. Associate for S&M - Digital Marketing to develop, execute, and optimize digital campaigns across multiple channels. You will monitor performance, manage social content, and collaborate with teams to align tactics with overall marketing goals.

The role emphasizes KPI tracking, tool adoption, and staying ahead of industry trends. Ideal candidates hold a marketing-related degree and certifications, with a background in B2B sales, analytics, and content management.