Digital Marketing Associate – AI-Driven Growth

Genpact Ltd.; Plano (TX); On-site; USD 31,000 - 39,000; Full time

Job summary

Genpact invites a Sr. Associate in S&M - Digital Marketing to drive rapid growth through data-driven campaigns and compelling content. The role focuses on channel optimization, lead generation, and measurement of impact for global enterprise clients from a Plano, Texas office.

You will partner with cross-functional teams, implement advanced marketing tools, and stay ahead of industry trends to deliver measurable outcomes while advancing Genpact’s digital marketing strategy and brand growth.

Qualifications

• Business-to-Business sales experience or exposure.
• Strong content, analytics, and digital marketing knowledge.
• Experience monitoring campaigns and KPIs in B2B contexts.

Responsibilities

• Develop, execute, and optimize digital marketing campaigns across multiple online channels to drive engagement and lead generation.
• Monitor and analyze campaign performance metrics to identify trends, insights, and areas for improvement.
• Manage social media platforms and create compelling content to engage target audiences effectively.
• Collaborate with cross-functional teams to ensure digital marketing strategies align with broader marketing objectives.
• Track and report on KPIs to measure the effectiveness of digital initiatives.
• Support the implementation of digital marketing tools and platforms to enhance campaign execution and tracking.
• Stay updated on industry trends, emerging digital marketing techniques, and best practices to drive innovation.

Skills

B2B Sales

Content Management

Data Analytics

Data Quality

Digital Marketing Analytics

Google Analytics

People Leadership

Sales

Social Media

Strategic Planning

Education

Bachelors - Business Administration

Bachelors - Communication

Bachelors - Marketing

Bachelors - Sales

Masters - Marketing

Tools

HubSpot Academy

Job description

Genpact invites a Sr. Associate in S&M - Digital Marketing to drive rapid growth through data-driven campaigns and compelling content. The role focuses on channel optimization, lead generation, and measurement of impact for global enterprise clients from a Plano, Texas office.

You will partner with cross-functional teams, implement advanced marketing tools, and stay ahead of industry trends to deliver measurable outcomes while advancing Genpact’s digital marketing strategy and brand growth.