Senior Digital Marketing Associate — AI-Driven Growth

Genpact LLC; Plano (TX); On-site; USD 31,000 - 39,000; Full time

Job summary

Genpact LLC is hiring for a Sr. Associate - S&M - Digital Marketing in the United States. The role focuses on developing, executing, and optimizing digital campaigns across channels to drive engagement and lead generation.

You will monitor performance, analyze data, and report KPIs while managing social media and collaborating with marketing and other teams to align with business objectives. A strong analytics background and B2B marketing experience are required.

Qualifications

• Bachelor degrees in business, marketing, communications or sales are listed as prerequisites.
• Certifications in digital marketing are encouraged (DMA, HubSpot).
• Experience with B2B marketing and analytics is expected.

Responsibilities

• Develop, execute, and optimize digital marketing campaigns across channels.
• Monitor campaign performance, identify trends, and drive improvements.
• Manage social media to engage target audiences effectively.
• Collaborate with cross-functional teams to align with marketing goals.
• Track KPIs and report results to stakeholders.
• Support digital marketing tool implementation and adoption.

Skills

B2B Sales

Content Management

Data Analytics

Digital Marketing Analytics

Google Analytics

People Leadership

Sales

Social Media

Strategic Planning

Education

Bachelor - Business Administration

Bachelor - Communication

Bachelor - Marketing

Bachelor - Sales

Master - Marketing

Job description

Genpact LLC is hiring for a Sr. Associate - S&M - Digital Marketing in the United States. The role focuses on developing, executing, and optimizing digital campaigns across channels to drive engagement and lead generation.

You will monitor performance, analyze data, and report KPIs while managing social media and collaborating with marketing and other teams to align with business objectives. A strong analytics background and B2B marketing experience are required.