Senior AI-Driven Digital Marketing Lead

3409 Genpact LLC; Plano (TX); On-site; USD 31,000 - 39,000; Full time

Job summary

Genpact is seeking a Sr. Associate - S&M - Digital Marketing to develop, execute and optimize digital campaigns across multiple channels in the U.S. market. You will monitor performance, generate leads, and collaborate with cross-functional teams to align marketing objectives.

The role emphasizes data-driven decision making, analytics, and staying ahead of industry trends. It offers exposure to AI-powered marketing initiatives within a global, innovation-driven environment.

Qualifications

• Bachelor's degrees in Business Administration, Communications, Marketing, or Sales.

Responsibilities

• Develop, execute, and optimize digital marketing campaigns across online channels.
• Monitor and analyze campaign performance to identify trends and improvements.
• Manage social media platforms and create engaging content.
• Collaborate with cross-functional teams to align marketing strategies.
• Track and report on KPIs to measure digital initiatives.
• Support implementation of digital marketing tools and platforms.
• Stay updated on industry trends and best practices to drive innovation.

Skills

B2B Sales

Content Management

Data Analytics

Data Quality

Digital Marketing Analytics

People Leadership

Sales

Social Media

Strategic Planning

Education

Bachelor's degree in Business Administration

Bachelor's degree in Communications

Bachelor's degree in Marketing

Bachelor's degree in Sales

Master's - Marketing Certifications Certified Digital Marketing Professional

HubSpot Content Marketing Certification

Tools

Google Analytics

Job description

Genpact is seeking a Sr. Associate - S&M - Digital Marketing to develop, execute and optimize digital campaigns across multiple channels in the U.S. market. You will monitor performance, generate leads, and collaborate with cross-functional teams to align marketing objectives.

The role emphasizes data-driven decision making, analytics, and staying ahead of industry trends. It offers exposure to AI-powered marketing initiatives within a global, innovation-driven environment.