Sr. Associate - S&M - Digital Marketing 5B

1401 Genpact India Pvt. Ltd.; Plano (TX); On-site; USD 31,000 - 39,000; Full time

Job summary

Genpact is seeking a Sr. Associate for S&M - Digital Marketing to develop, execute, and optimize digital campaigns across multiple channels. You will monitor performance, manage social content, and collaborate with teams to align tactics with overall marketing goals.

The role emphasizes KPI tracking, tool adoption, and staying ahead of industry trends. Ideal candidates hold a marketing-related degree and certifications, with a background in B2B sales, analytics, and content management.

Qualifications

• Bachelor's degree in Business Administration, Communication, Marketing, Sales, or related field
• Master's degree in Marketing is a plus
• Certifications in digital marketing enhance prospects

Responsibilities

• Develop, execute, and optimize digital marketing campaigns across multiple online channels to drive engagement and lead generation.
• Monitor and analyze campaign performance metrics to identify trends, insights, and areas for improvement.
• Manage social media platforms and create compelling content to engage target audiences effectively.
• Collaborate with cross-functional teams to ensure digital marketing strategies align with broader marketing objectives.
• Track and report on KPIs to measure the effectiveness of digital initiatives.
• Support the implementation of digital marketing tools and platforms to enhance campaign execution and tracking.
• Stay updated on industry trends, emerging digital marketing techniques, and best practices to drive innovation.

Skills

B2B Sales

Content Management

Data Analytics

Data Quality

Digital Marketing Analytics

Google Analytics

People Leadership

Sales

Social Media

Strategic Planning

Education

Bachelor's in Business Administration

Bachelor's in Communication

Bachelor's in Marketing

Bachelor's in Sales

Master's in Marketing

Job description

Sr. Associate - S&M - Digital Marketing

Ready to turn bold ideas into real-world impact?
At Genpact, we don't just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we're at the forefront of it. Genpact's AI Gigafactory , our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI , our breakthrough solutions tackle companies' most complex challenges.

If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment.

Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the worlds leading enterprises.
Get to know us at genpact.com and on LinkedIn , YouTube , X , and Facebook .

Job Description

• Develop, execute, and optimize digital marketing campaigns across multiple online channels to drive engagement and lead generation.
• Monitor and analyze campaign performance metrics to identify trends, insights, and areas for improvement.
• Manage social media platforms and create compelling content to engage target audiences effectively.
• Collaborate with cross-functional teams to ensure digital marketing strategies align with broader marketing objectives.
• Track and report on key performance indicators (KPIs) to measure the effectiveness of digital initiatives.
• Support the implementation of digital marketing tools and platforms to enhance campaign execution and tracking.
• Stay updated on industry trends, emerging digital marketing techniques, and best practices to drive innovation.

Qualifications

• Bachelors - Business Administration, Bachelors - Communication, Bachelors - Marketing, Bachelors - Sales, Masters - Marketing

Certifications

• Certified Digital Marketing Professional - Digital Marketing InstituteDigital Marketing Institute, HubSpot Content Marketing Certification - HubSpot AcademyHubSpot Academy

Required Skills

• Business-To-Business (B2B) Sales, Content Management, Data Analytics, Data Quality, Digital Marketing Analytics, Google Analytics, People Leadership, Sales, Social Media, Strategic Planning

Language

• English (Required)

Language Proficiency

• Proficient - C2

Job Type

• Regular

Master Skill List

• S&M - Digital Marketing

Remote Type

• Office

Work Shift

• Day Job (United States of America)

The approximate annual base compensation range for this position is:

• 31,200 to 39,000 USD

Los Angeles California-based candidates are not eligible for this role

Why join Genpact?

• Lead AI-powered transformation – Drive innovation and solve real-world business challenges that matter
• Make an impact – Help global enterprises solve business challenges that matter
• Accelerate your career – Gain hands-on experience, mentorship, and world-class learning opportunities to stay ahead
• Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day
• Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.
Let's build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.