Sr. Associate - S&M - Digital Marketing 5B

Genpact Ltd.; Plano (TX); On-site; USD 31,000 - 39,000; Full time

Job summary

Genpact invites a Sr. Associate in S&M - Digital Marketing to drive rapid growth through data-driven campaigns and compelling content. The role focuses on channel optimization, lead generation, and measurement of impact for global enterprise clients from a Plano, Texas office.

You will partner with cross-functional teams, implement advanced marketing tools, and stay ahead of industry trends to deliver measurable outcomes while advancing Genpact’s digital marketing strategy and brand growth.

Qualifications

• Business-to-Business sales experience or exposure.
• Strong content, analytics, and digital marketing knowledge.
• Experience monitoring campaigns and KPIs in B2B contexts.

Responsibilities

• Develop, execute, and optimize digital marketing campaigns across multiple online channels to drive engagement and lead generation.
• Monitor and analyze campaign performance metrics to identify trends, insights, and areas for improvement.
• Manage social media platforms and create compelling content to engage target audiences effectively.
• Collaborate with cross-functional teams to ensure digital marketing strategies align with broader marketing objectives.
• Track and report on KPIs to measure the effectiveness of digital initiatives.
• Support the implementation of digital marketing tools and platforms to enhance campaign execution and tracking.
• Stay updated on industry trends, emerging digital marketing techniques, and best practices to drive innovation.

Skills

B2B Sales

Content Management

Data Analytics

Data Quality

Digital Marketing Analytics

Google Analytics

People Leadership

Sales

Social Media

Strategic Planning

Education

Bachelors - Business Administration

Bachelors - Communication

Bachelors - Marketing

Bachelors - Sales

Masters - Marketing

Tools

HubSpot Academy

Job description

Sr. Associate - S&M - Digital Marketing**Ready to turn bold ideas into real-world impact?** At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges. If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment. Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises. Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook.**Job Description**Responsibilities:Develop, execute, and optimize digital marketing campaigns across multiple online channels to drive engagement and lead generation.Monitor and analyze campaign performance metrics to identify trends, insights, and areas for improvement.Manage social media platforms and create compelling content to engage target audiences effectively.Collaborate with cross-functional teams to ensure digital marketing strategies align with broader marketing objectives.Track and report on key performance indicators (KPIs) to measure the effectiveness of digital initiatives.Support the implementation of digital marketing tools and platforms to enhance campaign execution and tracking.Stay updated on industry trends, emerging digital marketing techniques, and best practices to drive innovation.**Qualifications**Bachelors - Business Administration, Bachelors - Communication, Bachelors - Marketing, Bachelors - Sales, Masters - Marketing**Certifications**Certified Digital Marketing Professional - Digital Marketing InstituteDigital Marketing Institute, HubSpot Content Marketing Certification - HubSpot AcademyHubSpot Academy**Required Skills**Business-To-Business (B2B) Sales, Content Management, Data Analytics, Data Quality, Digital Marketing Analytics, Google Analytics, People Leadership, Sales, Social Media, Strategic Planning**Language**English (Required)**Language Proficiency -**Proficient - C2**Additional Job Location -****Job Type**Regular**Master Skill List -**S&M - Digital Marketing**Remote Type -**Office**Work Shift -**Day Job (United States of America)**The approximate annual base compensation range for this position is:**31,200 to 39,000 USD “Los Angeles California-based candidates are not eligible for this role”**The actual offer, reflecting the total compensation package plus benefits, will be determined by a number of factors which include but are not limited to the applicant’s experience, knowledge, skills, and abilities; geographic location; and internal equity.****Why join Genpact?** • **Lead AI-powered transformation** – Drive innovation and solve real-world business challenges that matter • **Make an impact** – Help global enterprises solve business challenges that matter • **Accelerate your career** – Gain hands-on experience, mentorship, and world-class learning opportunities to stay ahead • **Work with the best** – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day • **Thrive in a values-driven culture** – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up. Let’s build tomorrow together. Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation. Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.