Senior Digital Marketing Analytics Lead

Wpp Group; Parsippany-Troy Hills (NJ); On-site; USD 50,000 - 90,000; Full time

Job summary

CMI Media Group in Parsippany, NJ is seeking a Senior Analyst to lead campaign analysis, optimization, and ad-hoc requests, shaping measurement plans and recommendations.

You will develop measurement blueprints, analyze markets and targets, and partner with the data analytics team to ensure data quality and KPI alignment.

The role demands 3–5 years in online marketing or analytics, strong Excel/PowerPoint skills, and experience with BI tools; pharma experience is a plus.

Qualifications

• Bachelor's degree in marketing, statistics, mathematics, economics, psychology, or a relevant field preferred.
• 3-5 years of online marketing, web analytics, or research experience.
• Strong project management and prioritization skills.
• Experience or education in Pharma - a significant advantage!
• Extensive proficiency in Microsoft Office (Excel and PowerPoint are your forte).
• Experience with business intelligence software such as DOMO, PowerBI, Tableau.
• Familiarity with Google Analytics and/or Adobe.
• Direct experience in online direct marketing or online media performance analysis.
• Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI - an added advantage.

Responsibilities

• Lead campaign analysis, optimization, and ad-hoc requests, steering marketing strategies to success.
• Create measurement blueprints aligned with objectives, guiding trends and performance.
• Deliver monthly performance analyses and actionable recommendations.
• Collaborate with the data analytics team to ensure data collection aligns with KPIs.
• Maintain and enforce departmental SOPs for operational excellence.
• Drive regular campaign analysis and optimization using defined KPIs across accounts.
• Independently craft monthly campaign performance analyses and steer optimization strategies.
• Partner with data analytics to ensure data collection from clients and suppliers.
• Architect measurement plans rooted in strategic imperatives and media plans.
• Provide data and research support to clients and planning teams.

Skills

Project management

Prioritization

Statistical modeling

Segmentation

Research

ROI analysis

Education

Bachelor's degree in marketing/statistics/economics

Tools

DOMO

PowerBI

Tableau

Google Analytics

Adobe Analytics

Job description

CMI Media Group in Parsippany, NJ is seeking a Senior Analyst to lead campaign analysis, optimization, and ad-hoc requests, shaping measurement plans and recommendations.

You will develop measurement blueprints, analyze markets and targets, and partner with the data analytics team to ensure data quality and KPI alignment.

The role demands 3–5 years in online marketing or analytics, strong Excel/PowerPoint skills, and experience with BI tools; pharma experience is a plus.