Strategic Director, Marketing Analytics & Insights

CMI Media Group; Northern (KY); Hybrid; USD 90,000 - 180,000; Full time

Job summary

CMI Media Group seeks a strategic Director of Digital Marketing Analytics to lead our analytics team across healthcare programs in a fast-paced environment. You will drive data storytelling, strengthen client partnerships, and shape measurement practices that optimize campaign performance across multiple markets.

The role requires a track record of 7+ years in online marketing/analytics and 5+ years in leading teams, plus a passion for innovation. Pharma experience is a plus.

Qualifications

• 7+ years of experience in online marketing, web analytics or research.
• 5+ years of experience building and leading high-performing teams.
• Exceptional communication and interpersonal skills with clients.
• Strong interest in exploring new technologies and methods.
• Pharmaceutical industry experience is a plus but not required.

Responsibilities

• Oversee measurement and analysis plans aligned with client objectives.
• Provide strategic oversight of campaign performance analysis and optimization recs.
• Maintain strong client relationships and act as trusted advisor.
• Explore innovative measurement methodologies and deliver deeper insights.
• Lead, mentor, and develop a team of analysts.

Skills

Analytical Thinking

Team Leadership

Client Relations

Innovation Mindset

Pharma Experience

Job description

CMI Media Group seeks a strategic Director of Digital Marketing Analytics to lead our analytics team across healthcare programs in a fast-paced environment. You will drive data storytelling, strengthen client partnerships, and shape measurement practices that optimize campaign performance across multiple markets.

The role requires a track record of 7+ years in online marketing/analytics and 5+ years in leading teams, plus a passion for innovation. Pharma experience is a plus.