Senior Analyst, Digital Marketing Analytics

Wpp Group; Parsippany-Troy Hills (NJ); On-site; USD 50,000 - 90,000; Full time

Job summary

CMI Media Group in Parsippany, NJ is seeking a Senior Analyst to lead campaign analysis, optimization, and ad-hoc requests, shaping measurement plans and recommendations.

You will develop measurement blueprints, analyze markets and targets, and partner with the data analytics team to ensure data quality and KPI alignment.

The role demands 3–5 years in online marketing or analytics, strong Excel/PowerPoint skills, and experience with BI tools; pharma experience is a plus.

Qualifications

• Bachelor's degree in marketing, statistics, mathematics, economics, psychology, or a relevant field preferred.
• 3-5 years of online marketing, web analytics, or research experience.
• Strong project management and prioritization skills.
• Experience or education in Pharma - a significant advantage!
• Extensive proficiency in Microsoft Office (Excel and PowerPoint are your forte).
• Experience with business intelligence software such as DOMO, PowerBI, Tableau.
• Familiarity with Google Analytics and/or Adobe.
• Direct experience in online direct marketing or online media performance analysis.
• Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI - an added advantage.

Responsibilities

• Lead campaign analysis, optimization, and ad-hoc requests, steering marketing strategies to success.
• Create measurement blueprints aligned with objectives, guiding trends and performance.
• Deliver monthly performance analyses and actionable recommendations.
• Collaborate with the data analytics team to ensure data collection aligns with KPIs.
• Maintain and enforce departmental SOPs for operational excellence.
• Drive regular campaign analysis and optimization using defined KPIs across accounts.
• Independently craft monthly campaign performance analyses and steer optimization strategies.
• Partner with data analytics to ensure data collection from clients and suppliers.
• Architect measurement plans rooted in strategic imperatives and media plans.
• Provide data and research support to clients and planning teams.

Skills

Project management

Prioritization

Statistical modeling

Segmentation

Research

ROI analysis

Education

Bachelor's degree in marketing/statistics/economics

Tools

DOMO

PowerBI

Tableau

Google Analytics

Adobe Analytics

Job description

Position at CMI Media Group

Ready to take the reins in the world of digital marketing analytics? CMI Media Group is seeking a seasoned expert to lead the charge in analyzing and optimizing our online campaigns across diverse accounts. As our Senior Analyst, you'll be the driving force behind our strategic measurement plans and pivotal recommendations, shaping the future of our campaigns and business outcomes.

Key Responsibilities:

• Lead with Independence: Take charge of campaign analysis, optimization, and ad-hoc requests, steering our marketing strategies to unparalleled success.
• Shape Strategic Plans: Create measurement blueprints aligned with our objectives, guiding business trends, and performance to elevate our outcomes.
• Deep Dive into Insights: Unravel the intricacies of markets and targets, delivering monthly performance analyses and actionable recommendations.
• Collaborate for Success: Partner with our data analytics team, ensuring seamless data collection and alignment with our KPIs and objectives.
• Be the Protocols Maestro: Maintain and enforce departmental SOPs, ensuring operational excellence in all your endeavors.

Your Impactful Responsibilities:

• Drive regular campaign analysis and optimization using a defined set of KPIs across assigned accounts.
• Master the specifics of markets and targets, guiding others through these intricacies.
• Independently craft monthly campaign performance analyses and steer optimization strategies for planning teams.
• Collaborate seamlessly with the data analytics team, ensuring aligned data collection from clients and suppliers.
• Architect measurement plans are rooted in our strategic imperatives and media strategies.
• Provide indispensable data and research support to clients and planning teams.
• Cultivate a profound understanding of each client's data sources, becoming the go-to expert.
• Partner closely with your manager, generating trend reports and offering insights for optimization efforts across online tactics such as Search, Display, CTV, OLV and Social
• Proactively identify and interpret key drivers behind marketing and media performance, empowering channel owners to optimize spending efficiency aligned with our business goals.

What We're Looking For:

• Bachelor's degree in marketing, statistics, mathematics, economics, psychology, or a relevant field preferred.
• 3-5 years of online marketing, web analytics, or research experience.
• Strong project management and prioritization skills.
• Experience or education in Pharma - a significant advantage!
• Extensive proficiency in Microsoft Office (Excel and PowerPoint are your forte).
• Experience with business intelligence software such as DOMO, PowerBI, Tableau.
• Familiarity with Google Analytics and/or Adobe.
• Direct experience in online direct marketing or online media performance analysis.
• Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI - an added advantage.

The base salary for this position at the time of this posting may range from $50k to $90k. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.