Digital Marketing Analytics Lead — Healthcare

Wpp Group; Parsippany-Troy Hills (NJ); Vor Ort; USD 70.000 - 140.000; Vollzeit

Zusammenfassung

CMI Media Group is seeking an Associate Director, Digital Marketing Analytics to lead our data-driven approach to healthcare marketing. You will shape measurement strategies, translate data into actionable insights, and drive innovative analytics solutions for client success.

You will mentor a team of analysts, collaborate with healthcare clients, and stay ahead of industry trends to continuously improve campaign effectiveness and business outcomes.

Qualifikationen

• 7+ years of online marketing, web analytics, or research with actionable insights.
• 3-5 years of leadership and mentoring teams.
• Strong client relationships and communication skills.
• Curiosity to explore new technologies and methodologies in digital marketing analytics.
• Experience in healthcare/pharma is a plus, but not required.

Aufgaben

• Architect measurement plans that align with client objectives and unlock insights from online and offline campaigns.
• Drive optimization by analyzing performance and recommending data-driven improvements.
• Lead with expertise and provide guidance to internal teams and clients on digital marketing analytics.
• Mentor and inspire a team of analysts, fostering collaboration and analytical excellence.
• Continuously explore new technologies and methodologies to advance measurement capabilities.

Kenntnisse

Analytical power

Leadership

Client focus

Innovation

Healthcare knowledge

Jobbeschreibung

CMI Media Group is seeking an Associate Director, Digital Marketing Analytics to lead our data-driven approach to healthcare marketing. You will shape measurement strategies, translate data into actionable insights, and drive innovative analytics solutions for client success.

You will mentor a team of analysts, collaborate with healthcare clients, and stay ahead of industry trends to continuously improve campaign effectiveness and business outcomes.