Head of Digital Marketing Analytics & Insights

Wpp Group; Chesterbrook (PA); Sur place; USD 90 000 - 180 000; Plein temps

Résumé du poste

CMI Media Group is seeking a Digital Marketing Analytics Director in the United States to lead our analytics practice, shaping measurement strategies and delivering insights that drive client outcomes in healthcare marketing.

You will mentor analysts, oversee campaign performance analysis, and drive data storytelling across accounts, partnering with clients to exceed expectations and push innovative analytics approaches.

Qualifications

• 7+ years in online marketing, web analytics, or research with proven insights.
• 5+ years building and leading high-performing teams.
• Strong communication and client needs understanding.
• Interest in exploring new technologies for data-driven insights.
• Pharmaceutical industry experience is a plus.

Responsabilités

• Oversee strategic measurement and analysis plans aligned with client objectives.
• Provide oversight of campaign performance analysis and actionable optimization recommendations.
• Cultivate and nurture strong client relationships as a trusted advisor.
• Explore and implement cutting-edge measurement methodologies and new insights.
• Lead, mentor, and develop a team of analysts to foster collaboration and excellence.

Connaissances

Data analysis

Team leadership

Client relationships

Innovation mindset

Pharma knowledge

Description du poste

CMI Media Group is seeking a Digital Marketing Analytics Director in the United States to lead our analytics practice, shaping measurement strategies and delivering insights that drive client outcomes in healthcare marketing.

You will mentor analysts, oversee campaign performance analysis, and drive data storytelling across accounts, partnering with clients to exceed expectations and push innovative analytics approaches.