Director of Data-Driven Marketing Analytics

Wpp Group; Philadelphia (Philadelphia County); On-site; USD 90,000 - 180,000; Full time

Job summary

CMI Media Group is seeking a Digital Marketing Analytics Director to lead our analytics team and deliver data-driven insights that shape healthcare marketing strategies. You will oversee measurement plans, drive performance analysis, and provide actionable optimization recommendations for top clients.

The role emphasizes strong client relationships, innovative methodologies, and a culture of mentorship and excellence within a fast-paced agency environment.

Qualifications

• 7+ years in online marketing, web analytics, or research with proven insight delivery.
• 5+ years leading high-performing analytics teams.
• Strong communication and ability to build client relationships.
• Interest in innovative measurement methodologies and data-driven insights.
• Pharmaceutical industry experience is a plus but not required.

Responsibilities

• Be the Strategic Compass: Oversee alignment of measurement and analysis plans with client objectives to drive impact.
• Lead with Data-Driven Insights: Provide strategic oversight of campaign performance analysis and actionable optimization recommendations.
• Be a Client Whisperer: Cultivate strong client relationships and act as trusted advisor to exceed needs.
• Drive Innovation: Explore and implement cutting-edge measurement methodologies to deliver deeper insights.
• Empower and Inspire: Lead, mentor, and develop a team of analysts fostering collaboration and growth.

Skills

Analytical leadership

Team leadership

Client relationships

Data storytelling

Pharma knowledge

Job description

CMI Media Group is seeking a Digital Marketing Analytics Director to lead our analytics team and deliver data-driven insights that shape healthcare marketing strategies. You will oversee measurement plans, drive performance analysis, and provide actionable optimization recommendations for top clients.

The role emphasizes strong client relationships, innovative methodologies, and a culture of mentorship and excellence within a fast-paced agency environment.