Senior Digital Growth Analyst & Data Strategy Lead

Travel + Leisure Co.; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k with company match

Paid time off

Job summary

Travel + Leisure Co. seeks a Sr. Digital Growth Analyst to design scalable data models and optimize segmentation for growth. You will blend technical work with analytics to shape digital marketing strategies and improve campaign performance.

You will mine data, activate audience segments, and measure tactics, collaborating cross-functionally with marketing, sales, and product teams to drive engagement and growth.

Qualifications

• Bachelor’s degree in a quantitative field or equivalent experience.
• Strong ability to analyze data and derive actionable insights.
• Experience with segmentation and targeting in digital contexts.
• Proven cross-functional collaboration and stakeholder influencing skills.
• Ability to present complex data clearly to diverse audiences.

Responsibilities

• Mine and analyze data from multiple sources to inform growth strategies.
• Identify key audience segments and activate them in campaigns.
• Measure, report, and optimize digital tactics for engagement.
• Lead data infrastructure design and scalable data models.

Skills

Data analysis

Segmentation

Analytics storytelling

Cross-functional collaboration

Communication

Problem solving

Data-driven decision making

Presentation of insights

Experience in marketing analytics

Education

Bachelor’s degree in quantitative fields (data science, analytics, marketing)

Tools

Google Analytics

Adobe Analytics

Hubspot

Simon Data

Salesforce

Adobe Experience Platform (AEP)

Tableau

Looker

PowerBI

SQL

DSPs basics

Job description

Travel + Leisure Co. seeks a Sr. Digital Growth Analyst to design scalable data models and optimize segmentation for growth. You will blend technical work with analytics to shape digital marketing strategies and improve campaign performance.

You will mine data, activate audience segments, and measure tactics, collaborating cross-functionally with marketing, sales, and product teams to drive engagement and growth.