Senior Digital Growth Analyst: Data-Driven Segmentation Lead

Travel-Leisure-Co; Orlando (FL); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k with employer match

Wellness program

Job summary

Travel + Leisure Co. seeks a Sr. Digital Growth Analyst to design scalable data models and optimize consumer segmentation for digital marketing growth. You will blend data infrastructure, analytics, and storytelling to shape strategies and improve engagement across channels.

The role emphasizes working with cross-functional teams, leveraging CDPs and web analytics tools to drive personalized campaigns and measurable results. Orlando-based with travel for large team meetings.

Qualifications

• Bachelor's degree in quantitative fields or marketing analytics.
• 5+ years of experience in data analysis, data engineering, or similar roles with a focus on growth and marketing optimization.
• Strong ability to analyze data, identify trends, and present insights to stakeholders.

Responsibilities

• Design scalable data models to support growth and engagement across digital channels.
• Identify and activate key audience segments to optimize campaigns and personalization.
• Measure, report, and optimize digital tactics, ensuring data-driven decision making across marketing, sales, and product teams.

Skills

Audience segmentation

Data-driven marketing

Stakeholder communication

Cross-functional collaboration

Data analytics

Campaign personalization

Education

Bachelor's degree in quantitative fields

Tools

Google Analytics

Adobe Analytics

Tableau

Looker

Power BI

SQL

HubSpot

Simon Data

Salesforce

Adobe Experience Platform (AEP)

Job description

Travel + Leisure Co. seeks a Sr. Digital Growth Analyst to design scalable data models and optimize consumer segmentation for digital marketing growth. You will blend data infrastructure, analytics, and storytelling to shape strategies and improve engagement across channels.

The role emphasizes working with cross-functional teams, leveraging CDPs and web analytics tools to drive personalized campaigns and measurable results. Orlando-based with travel for large team meetings.