Digital Growth Analytics Lead

Internova Travel Group; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical & Dental plans

Vision insurance

401k with company match

Paid time off

Job summary

Travel Leaders Network, part of Internova Travel Group, is seeking a Digital Growth Analyst to lead data and analytics for digital strategy, UX, and website performance. You will bridge Marketing, Tech, Creative, and External Partners to drive insights and optimization across campaigns and channels.

You will guide SEO, paid media, and content strategies, analyze trends, and spearhead data-driven decisions, with up to 15% travel expected domestically and internationally.

Qualifications

• Bachelor's degree in quantitative fields or related discipline.
• 7+ years experience in digital marketing web analytics or related field.
• Strong ability to analyze data and present insights clearly.

Responsibilities

• Monitor day-to-day website analytics, traffic and performance metrics.
• Analyze complex datasets for campaign performance and user behavior.
• Lead A/B/multivariate testing setup and interpretation.
• Guide UI/UX design decisions using data and analytics.
• Oversee SEO/AEO/GEO integration across digital strategies.

Skills

Data analysis

Communication

Project management

Education

Bachelor's degree in quantitative fields, data science, analytics, marketing, web design, UX/UI

Tools

Google Analytics/GA4

Optimizely

VWO

Google Optimize

Google Ads

Meta Ads

Job description

Travel Leaders Network, part of Internova Travel Group, is seeking a Digital Growth Analyst to lead data and analytics for digital strategy, UX, and website performance. You will bridge Marketing, Tech, Creative, and External Partners to drive insights and optimization across campaigns and channels.

You will guide SEO, paid media, and content strategies, analyze trends, and spearhead data-driven decisions, with up to 15% travel expected domestically and internationally.