Growth Analytics Lead: Digital Strategy & UX

Travel Leaders Network; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Two medical plans

Vision insurance

FSAs

Life insurance

Disability insurance

Paid parental leave

Paid time off

401k with match

Travel discounts

LinkedIn Learning access

Pet insurance discounts

Job summary

Travel Leaders Network is seeking a Digital Growth Analyst to lead data analytics and guide our website strategy, UX, and paid/digital performance. You will bridge Marketing, Technology, Creative and External Partners, owning analytics, A/B testing, and optimization initiatives.

The role requires translating complex data into actionable insights for stakeholders, guiding UI/UX decisions and growing quality traffic and leads across .com. Travel up to 15% domestically and internationally.

Qualifications

• Bachelor’s degree in quantitative fields, data science, analytics, marketing, web design or UX/UI.
• 7+ years of experience in digital marketing web analytics or related field.
• Strong ability to analyze data and identify actionable insights.
• Excellent verbal and written communication with ability to present complex data clearly.

Responsibilities

• Monitor day-to-day website analytics, traffic and performance to identify anomalies and trends.
• Query and analyze complex datasets to uncover campaign performance and user behavior trends.
• Troubleshoot website performance and work with dev/design teams on A/B testing.
• Guide UI/UX design using data to inform decisions and create high-fidelity wireframes.
• Lead SEO/AEO/GEO integration across digital strategies with content and media teams.
• Oversee content optimization and day-to-day paid search and digital efforts.
• Drive data strategy and stay updated on industry changes like AI, SGE, multimodal search.
• Assist team in training advisors and supporting social media programs as needed.

Skills

Data analysis

Google Analytics/GA4

A/B testing

UX/UI

SEO/AEO/GEO

Google Ads

Communication skills

Data querying

Project management

Education

Bachelor’s Degree in quantitative fields

Tools

Optimizely

VWO

Google Optimize

Google Analytics/GA4

Job description

Travel Leaders Network is seeking a Digital Growth Analyst to lead data analytics and guide our website strategy, UX, and paid/digital performance. You will bridge Marketing, Technology, Creative and External Partners, owning analytics, A/B testing, and optimization initiatives.

The role requires translating complex data into actionable insights for stakeholders, guiding UI/UX decisions and growing quality traffic and leads across .com. Travel up to 15% domestically and internationally.