Senior Analyst, Digital Growth

Travel + Leisure Co.; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k with company match

Paid time off

Job summary

Travel + Leisure Co. seeks a Sr. Digital Growth Analyst to design scalable data models and optimize segmentation for growth. You will blend technical work with analytics to shape digital marketing strategies and improve campaign performance.

You will mine data, activate audience segments, and measure tactics, collaborating cross-functionally with marketing, sales, and product teams to drive engagement and growth.

Qualifications

• Bachelor’s degree in a quantitative field or equivalent experience.
• Strong ability to analyze data and derive actionable insights.
• Experience with segmentation and targeting in digital contexts.
• Proven cross-functional collaboration and stakeholder influencing skills.
• Ability to present complex data clearly to diverse audiences.

Responsibilities

• Mine and analyze data from multiple sources to inform growth strategies.
• Identify key audience segments and activate them in campaigns.
• Measure, report, and optimize digital tactics for engagement.
• Lead data infrastructure design and scalable data models.

Skills

Data analysis

Segmentation

Analytics storytelling

Cross-functional collaboration

Communication

Problem solving

Data-driven decision making

Presentation of insights

Experience in marketing analytics

Education

Bachelor’s degree in quantitative fields (data science, analytics, marketing)

Tools

Google Analytics

Adobe Analytics

Hubspot

Simon Data

Salesforce

Adobe Experience Platform (AEP)

Tableau

Looker

PowerBI

SQL

DSPs basics

Job description

Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.

Role overview

As the Sr. Digital Growth Analyst and technical lead on the Digital Growth Team, you are tasked with designing scalable data models and optimizing consumer segmentation strategy to drive scalable growth and impactful consumer engagement in support of our digital marketing efforts. By combining technical expertise with analytical insights, you will shape and refine digital marketing strategies, ensuring campaigns are both data-driven and tailored to diverse consumer needs. This role requires a strong foundation in data infrastructure, innovative problem-solving, and a passion for leveraging technology to fuel growth and engagement.

How You\'ll Shine

• Mine and analyze data from various sources
• Identify and activate key audience segments
• Innovate and improve our data first strategy
• Measure, report and optimize our digital tactics

Travel Requirements

• 5% - only for larger team meetings.

What You\'ll Bring

• Bachelor’s degree in quantitative fields, data science, analytics, marketing
• Exceptional ability to analyze data, identify trends, and derive actionable insights.
• Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-paced and dynamic environment.
• Excellent verbal and written communication skills, with proficiency in presenting complex data in a clear and persuasive manner to stakeholders at all levels.
• Proven ability to work effectively with cross-functional teams, sharing insights and influencing strategies across marketing, sales, and product development.
• Deep understanding of customer segmentation and targeting strategies, particularly in digital contexts, to enhance campaign personalization and effectiveness.
• Knowledge of media buying strategies and tactics, including the optimization of media spend across various channels.
• Expertise in web analytics with proficiency in platforms such as Google Analytics and Adobe Analytics.
• Knowledge of Customer Data Platforms (CDPs) such as Hubspot, Simon Data, SalesForce & AEP.
• Skilled in utilizing data visualization tools like Tableau, Looker or PowerBI to create compelling visual representations of data.
• Knowledge of SQL for managing databases and performing complex queries.
• Understanding of Demand Side Platforms (DSPs) and their use in managing and optimizing digital advertising.
• 5+ years of experience in data analysis, data engineering, or a similar role with a focus on driving business growth and marketing optimization.
• Experience equivalent to the education requirement may be accepted in lieu of the education requirement.

How You\'ll Be Rewarded

We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Certain benefits may be available to associates working fewer hours where required by applicable law. Travel + Leisure Co. benefits include:

Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.

• Medical
• Dental
• Vision
• Flexible spending accounts
• Life and accident coverage
• Disability
• Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
• Wish day paid time to volunteer at an approved organization of your choice
• 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
• Legal and identify theft plan
• Voluntary income protection benefits
• Wellness program (subject to provider availability)
• Employee Assistance Program

Where Memories Start with You

Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We\'re always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.

We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to [e-mail], including the title and location of the position for which you are applying.