Growth Analytics Lead — UX, SEO & Digital Strategy

Internova Travel Group; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical plans

Dental plans

Vision insurance

401k Plan with company match

Employee travel discounts

LinkedIn Learning access

Job summary

Travel Leaders Network, part of Internova Travel Group, seeks a Digital Growth Analyst to lead data and analytics, guiding our digital and website strategy, development, user experience and more. You will bridge Marketing, Technology, Creative, and Partners, driving day-to-day analytics, UX/UI decisions, and performance across campaigns.

You will oversee A/B testing, SEO/SEA, and paid search while advancing our data strategy and insights.

Qualifications

• Bachelor’s Degree in quantitative fields, data science, analytics, marketing, web design, UX/UI
• 7+ years experience in digital marketing web analytics or related field
• Exceptional ability to analyze data, identify trends, determine actionable insights
• Excellent verbal and written communication skills with proven ability to present complex data to stakeholders
• Strong organization skills with ability to manage multiple projects in fast-paced environment
• Experience with web analytics platforms (Google Analytics/GA4 required)
• Proven experience with A/B/multivariate testing tools and methodology (Optimizely, VWO, Google Optimize)
• Solid understanding of UX/UI principles and how they affect performance and conversion
• Knowledge of media buying strategies and optimization of paid media spends
• Hands-on experience managing Google Ads campaigns
• Experience with other paid digital channels is a plus
• Up to 15% travel – domestic and international

Responsibilities

• Monitor day-to-day website analytics, traffic and performance metrics
• Query and analyze complex datasets to uncover trends in campaign performance
• Troubleshoot website performance and functionality with dev/design teams
• Guide UI/UX design using data to inform decisions
• Oversee SEO/AEO/GEO integration across digital strategies
• Lead Content Optimization strategies on .com to attract quality traffic
• Oversee day-to-day paid search and digital efforts
• Innovate and improve data strategy
• Stay informed about industry changes like AEO, GEO, SGE and AI applications
• Support team training for advisors via webinars, newsletters, etc.
• Assist across Social Media Programs as needed
• Keep up with changes to improve .com performance

Skills

Data analytics

A/B testing

GA4

UX/UI knowledge

Strong communication

Education

Bachelor’s Degree in quantitative fields

Tools

Optimizely

Google Analytics/GA4

Job description

Travel Leaders Network, part of Internova Travel Group, seeks a Digital Growth Analyst to lead data and analytics, guiding our digital and website strategy, development, user experience and more. You will bridge Marketing, Technology, Creative, and Partners, driving day-to-day analytics, UX/UI decisions, and performance across campaigns.

You will oversee A/B testing, SEO/SEA, and paid search while advancing our data strategy and insights.