Senior Digital Experience & E‑Commerce Strategist

Universal Studios; Orlando (FL); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Universal Orlando Resort is seeking a Senior Specialist for Digital Consumer Experience & E-Commerce to lead digital strategy, campaign planning, and execution across web, mobile app, and online store platforms. You will partner across marketing, content, product, analytics, and technology to turn strategy into actionable deliverables and measurable improvements.

The role requires 3+ years in digital marketing/eCommerce, strong project management, and a data-driven mindset to optimize guest

Qualifications

• 3+ years in digital marketing or eCommerce, handling strategy through execution.
• Strong project management, prioritization, and stakeholder management.
• Proven ability to translate strategy into digital deliverables with cross-functional teams.

Responsibilities

• Lead digital strategy and tactical execution plans across websites, apps, and online stores.
• Partner with Marketing, Content, Product, Analytics and Tech to translate strategy into deliverables.
• Review performance analytics and drive optimizations for guest experiences.
• Define testing strategies (A/B, personalization) and scale winning variants.

Skills

Digital marketing

E-commerce

Analytics

Project management

Stakeholder management

Communication

A/B testing

Education

Bachelor's degree in Marketing/Business/Advertising

Tools

Adobe Analytics

CMS

Excel

Job description

Universal Orlando Resort is seeking a Senior Specialist for Digital Consumer Experience & E-Commerce to lead digital strategy, campaign planning, and execution across web, mobile app, and online store platforms. You will partner across marketing, content, product, analytics, and technology to turn strategy into actionable deliverables and measurable improvements.

The role requires 3+ years in digital marketing/eCommerce, strong project management, and a data-driven mindset to optimize guest