Senior Omnichannel Personalization & Experimentation Lead

Referral Job Portal; Orlando (FL); On-site; USD 90,000 - 140,000; Full time

Job summary

Universal Orlando Resort seeks a Senior Personalization Analyst to lead end-to-end personalization and experimentation across digital and marketing channels for UOR and related destinations. You will collaborate with Marketing, Product, Analytics, and Technology to translate business objectives into testable experiences.

The role requires strong Adobe Marketing Cloud expertise (AEP, RTCDP, AJO, Target, Analytics, CJA), plus the ability to measure impact, optimize journeys, and share insights

Qualifications

• Strong understanding of personalization and experimentation across digital and marketing channels.
• Hands-on experience with Adobe Experience Cloud / MarTech capabilities.
• Ability to connect business objectives with measurement strategies and activation.
• Experience coordinating across cross-functional teams and stakeholders.

Responsibilities

• Own end-to-end delivery of personalization and experimentation initiatives from concept to activation.
• Maintain a working understanding of Adobe marketing tech stack and how it ties identity, data, and measurement.
• Translate concepts into executable requirements with audiences, tracking, and timelines.
• Coordinate QA, monitor live initiatives, and resolve data or execution issues.
• Develop stakeholder-ready dashboards and actionable recommendations.

Skills

Adobe Experience Cloud

Audience segmentation

Experimentation

SQL

Communication skills

Cross-functional work

Project management

Analytics reporting

Education

Bachelor's degree in Marketing, Analytics, Business, Information Systems, Computer Science, Communications, or a related field

Tools

Adobe Target

Adobe Analytics

AEP

RTCDP

CJA

Job description

Universal Orlando Resort seeks a Senior Personalization Analyst to lead end-to-end personalization and experimentation across digital and marketing channels for UOR and related destinations. You will collaborate with Marketing, Product, Analytics, and Technology to translate business objectives into testable experiences.

The role requires strong Adobe Marketing Cloud expertise (AEP, RTCDP, AJO, Target, Analytics, CJA), plus the ability to measure impact, optimize journeys, and share insights