Senior Director, Digital Production & Guest Data Strategy

Universal Orlando Resort; Orlando (FL); On-site; USD 180,000 - 280,000; Full time

Job summary

Universal Orlando Resort seeks a Senior Director, Digital Technical Production & Guest Data Operations to own the technical production backbone across owned digital channels and to govern guest data enabling commercial activation and measurement.

As a senior leader in the Commercial Operations & Analytics organization, you will translate strategy into scalable execution and lead a high-performing team across technology, analytics, UX/UI, and marketing activation.

Qualifications

• Proven executive-level leadership experience within complex, matrixed organizations.
• Deep expertise in digital technical production across web, mobile, ecommerce, and direct digital channels.
• Strong command of guest data operations, including governance, stewardship, quality management, and operational enablement.
• Demonstrated ability to operate within and help shape enterprise commercial operating models.
• Exceptional cross-functional leadership skills and ability to drive alignment across strategy, activation, design, technology, and data teams.
• Strong executive communication skills, with experience advising and influencing senior leadership.

Responsibilities

• Own end-to-end technical production operations across all owned and operated digital channels.
• Lead cross-functional production teams for campaign execution, merchandising, content operations, and launch of new capabilities and ventures, including scaling MarTech platforms to achieve personalization and commercial strategies.
• Establish and maintain production intake models, prioritization mechanisms, workflow standards, and operational SLAs that enable speed, quality, and scale.
• Ensure consistent execution quality, platform stability, and brand integrity across all digital touchpoints.
• Oversee production readiness, release coordination, testing support, issue escalation, and operational optimization for owned channels.
• Continuously evolve technical production models, tooling, and ways of working in partnership with Technology and UX/UI teams.

Skills

Executive leadership

Cross-functional leadership

Digital production

Guest data operations

Strategic planning

Executive communication

Education

Bachelor’s degree is required

MBA or advanced degree preferred

Tools

Adobe

Snowflake

SFMC

Unica

Job description

Universal Orlando Resort seeks a Senior Director, Digital Technical Production & Guest Data Operations to own the technical production backbone across owned digital channels and to govern guest data enabling commercial activation and measurement.

As a senior leader in the Commercial Operations & Analytics organization, you will translate strategy into scalable execution and lead a high-performing team across technology, analytics, UX/UI, and marketing activation.