Senior Manager, Digital Product Manager

Universal Orlando Resort; Orlando (FL); On-site; USD 120,000 - 160,000; Full time

Job summary

Universal Orlando Resort in Orlando, FL is seeking a Product Manager to drive new capabilities across the product lifecycle, from strategy and planning to delivery and implementation.

Lead cross-functional teams, partner with UX/UI, IT, and business stakeholders, and translate guest insights into actionable product roadmaps and features.

You will own backlog prioritization, define user stories, and ensure on-time delivery in an agile environment within a world-class entertainment brand.

Qualifications

• Bachelor’s degree required in Business, Technology, Digital Marketing, or related field.
• Master’s degree preferred for advanced roles and leadership.
• 9+ years in Product Management, Digital Marketing, E-Commerce, or related fields.

Responsibilities

• Establish the product roadmap and coordinate delivery timelines.
• Lead cross-functional teams and manage product backlog for releases.
• Evaluate guest experience strengths and pain points to identify opportunities.
• Develop and present product recommendations with cost, value, and outcomes.
• Partner with UX/UI, IT, and business stakeholders to align on goals.
• Define feature requirements and ensure alignment with strategy and safety.

Skills

Critical thinking

Analytical skills

Communication skills

Organizational skills

Cross-functional leadership

Business-focused experience

Team leadership & mentorship

Education

Bachelor's degree

Master's degree preferred

Job description

JOB SUMMARY

The Digital and Experience Development team is focused on driving product strategies to evolve and enhance the Guest experience across Universal Parks & Resorts. As a Product Manager, the primary function of this role will be to manage new capabilities across the entire product lifecycle, from product strategy, planning, definition, delivery, and implementation.

MAJOR RESPONSIBILITIES

Leadership

• Encourage an innovative culture that fosters "outside the box" thinking
• Drive the vision of the team in support of business needs
• Understand and track key trends and innovations, continuously looking for opportunitites to advance the product portfolio
• Act as product expert both internally and externally, providing learning opportunities to other Team Members and attending external industry events
• Provide leadership, management, and coaching
• Establish standards and best practices to maximize team performance and company advancement
• Develop growth plans and foster individual and professional growth
• Keep key stakeholders updated on product roadmap developments and advancements
• Manage issues, risks, and escalations as needed to support the product team
• Work closely with IT and other internal organizations to ensure alignment
• Contribute to the success of the larger team by driving joint collaboration, visioning, and planning
• Provide other Team Members with support in continued growth opportunities through shared product experiences
• Participate and drive formal mentorship opportunities to help other Team Members improve their product skills

Product Planning

• Establish the product roadmap and coordinate with key partners to manage product delivery and implementation timelines
• Partner with other Digital Product Managers to ensure product dependencies and integration points are considered during roadmap and release planning
• Establish product backlog priorities for release and sprint planning, considering new capabilities, minor enhancements, and defect fixes

Product Strategy

• Proactively evaluate Guest experience strengths and pain points from all perspectives, to identify opportunities for new and/or improved experience delivery capabilities
• Develop and frame up product recommendations with associated cost, value and experience analysis, to gain approval and funding for development
• Collaborate and liaise with key business partners to establish product goals and objectives
• Ensure product alignment with the holistic experience transformation vision

Product Definition

• Partner with the UXUI team to establish experience interactions and designs based on high level feature requirements
• Drive detailed product Feature definition, including functional and non-functional requirements
• Support product implementation across the domestic sites, capturing site specific functional requirements in partnership with on-site stakeholders

Product Delivery

• Facilitate product backlog grooming with the Delivery scrum team
• Define and document product user stories to enable technical design, development, and testing
• Participate in scrum team Agile ceremonies, including sprint planning, daily-stand ups, and retrospectives

Product Implementation and Support

• Perform product validation throughout the development cycle, to ensure alignment with functional requirements.
• Maintain close partnership with Business Transformation to ensure that product functionality aligns with Operational and Business capabilities.
• Represent and support the product as the ongoing subject matter expert.
• Develop an ongoing approach for measuring the success of newly implemented experience enhancements, to enable well-informed future product planning
• Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
• Performs other duties as assigned.

QUALIFICATIONS

• Strong critical thinking and problem-solving skills, with an ability to understand broad concepts, identify connection points and gaps, and establish product strategies that align with the broader vision and support Guest and business strategies
• Demonstrated analytical and technical skill set, with an ability to synthesize and analyze product-related data across an array of sources (e.g. Marketing, Consumer Insights, Industrial Engineering, etc.), to evaluate product effectiveness
• Extremely strong communication and presentation skills, with an ability to influence senior leadership by developing and clearly framing up options, analysis and recommendations
• Strong organizational skills with an appropriate balance of attention to detail and agility to deliver in a fast-paced environment
• Demonstrated ability to lead collaborative, cross-functional project teams with a wide range of stakeholders and key partners
• Experience supporting an operating environment, with a focus on ensuring that strategies are sound and viable from Business perspective.
• Demonstrated experience leading a team, encouraging innovation, and creating a shared vision that empowers Team Members.

EDUCATION

• Bachelor’s degree (or equivalent experience) required - Business, Technology, Digital Marketing, or Industrial Engineering preferred;
• Master’s degree preferred.

EXPERIENCE

• 9+ years in Product Management, Digital Marketing, E-Commerce, Digital Experience Design, Industrial Engineering, Technology, or related fields.
• People Management
  • Including goal setting, escalation handling, and mentorship
• Managing the digital experience for a consumer website and/or mobile app
• Experience with large scale transformation initiatives
• Demonstrated ability to define and execute strategic initiatives
• Working in an agile technology delivery program
• Defining a customer journey and digital product roadmap
• Product backlog management, including Feature definition, requirements, prioritization and sprint planning
• Close partnership with a Technology Delivery team
• Stakeholder engagement and relationship building
• Executive communication, with the ability to influence decision making
• Excellent analytical, written and oral communication skills, and be able to explain complex concepts both concisely and simply;
• or equivalent combination of education and experience.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

Universal Orlando Resort.

Here you can.

Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM 2026 Universal Studios. All rights reserved. EOE