Senior Personalization & Experimentation Strategist

Universal Orlando Resort

Orlando (FL)

On-site

USD 110,000 - 170,000

Full time

5 days ago

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Job summary

Universal Orlando Resort is seeking a Senior Personalization Analyst to lead end-to-end personalization and experimentation across digital and marketing channels for Universal Destinations & Experiences. You will work with Adobe Experience Cloud (AEP, RTCDP, AJO, Target, Analytics, CJA) and collaborate across Marketing, Product, Analytics, Technology and CRM to deliver measurable guest experiences.

The role emphasizes strategy, execution, measurement, and governance of omnichannel

Qualifications

Strong understanding of personalization and experimentation across digital and marketing channels.
Experience with Adobe Experience Cloud / MarTech capabilities including AEP, RTCDP, AJO, Target, Analytics, CJA.

Responsibilities

Own end-to-end delivery of personalization and experimentation initiatives from concept through activation and documentation.
Maintain knowledge of the Adobe technology stack and how identity, data, audiences, decisioning, and measurement work together.
Translate concepts into executable requirements with audiences, experiences, tracking, dependencies and timelines.
Coordinate with technical and channel teams to configure experiences, audience activation, journeys, campaigns and experiments.
QA audiences, targeting, eligibility, traffic allocation, tracking and measurement readiness.
Monitor live initiatives and coordinate issue resolution to maintain guest experience and test validity.