Digital Content & AI Visibility Manager

Flowers Foods; Columbus (OH); On-site; USD 95,000 - 100,000; Full time

Benefits offered by this job

Health benefits

401(k)

Paid vacation

Job summary

Flowers Foods, Inc. is seeking a Digital Content Marketing Manager to lead content strategy across brand websites, retailer platforms, digital shelf, and AI-powered search experiences.

You will own standards, SEO/AEO, and AI Visibility, coordinating with brand, ecommerce, technology, regulatory, legal, and agencies to drive discoverability and conversion. You will translate insights into actionable recommendations, manage timelines, and report on performance with executive-readouts, ensuring

Qualifications

• Minimum 7–10 years in digital marketing, ecommerce, or content strategy.
• Strong KPI setting, performance analysis, and business recommendations.
• Experience leading agency relationships and cross-functional influence.
• Knowledge of SEO fundamentals, content optimization, and digital analytics.

Responsibilities

• Owns and executes the enterprise digital content strategy across brand websites, retailer platforms, digital shelf, and AI-powered search experiences.
• Leads SEO/AEO and AI Visibility strategy and execution, roadmaps, agency direction, and performance reporting.
• Manages relationships with agencies and content partners.
• Defines digital content standards, including copy, imagery, and metadata.
• Leads creation and optimization of new product content and retailer-specific content.
• Owns website content workflows and optimization priorities with brand teams.
• Manages project plans and timelines for content launches.
• Sets KPIs; analyzes performance; delivers executive readouts.

Skills

Digital marketing

Ecommerce

Content strategy

SEO

Digital shelf

Website optimization

KPIs & analytics

Cross-functional collaboration

Agency management

AI Visibility

Education

Bachelor's degree in marketing or related field

Tools

Profound

Profitero

Bazaarvoice

Syndigo

Job description

Flowers Foods, Inc. is seeking a Digital Content Marketing Manager to lead content strategy across brand websites, retailer platforms, digital shelf, and AI-powered search experiences.

You will own standards, SEO/AEO, and AI Visibility, coordinating with brand, ecommerce, technology, regulatory, legal, and agencies to drive discoverability and conversion. You will translate insights into actionable recommendations, manage timelines, and report on performance with executive-readouts, ensuring