Senior Digital Content & AI Visibility Lead

Flowers Foods; Lexington (KY); Vor Ort; USD 90.000 - 120.000; Vollzeit

Benefits dieser Stelle

Comprehensive health benefits

401(k) plan

Professional growth & leadership

Zusammenfassung

Flowers Foods, Inc. is seeking a Digital Content Marketing Manager to lead the brand's digital content strategy and performance across websites, retailer platforms, and digital shelf experiences.

You will own SEO, AI Visibility, content standards, and cross‑functional collaboration with brand, e‑commerce, technology, regulatory, and agency teams. The role requires 7–10 years in digital marketing or related fields, with strong SEO, content optimization, and analytics skills.

Qualifikationen

• 7–10 years in digital marketing, ecommerce, content strategy, SEO or related fields; CPG exp preferred.
• Experience setting strategy, KPIs, performance analysis, and translating insights into recommendations.
• Strong knowledge of SEO fundamentals, content optimisation, structured data, and digital analytics.

Aufgaben

• Lead digital content strategy across brand websites, retailer platforms, digital shelf, and AI-powered search experiences.
• Own SEO, AEO, and AI Visibility strategy with roadmaps and performance reporting.
• Define digital content standards (copy, metadata, imagery) and ensure consistency across channels.
• Oversee content launches, workflows, timelines, and retailer requirements.
• Monitor KPIs using Profound, Profitero, and other tools; translate trends into action plans.

Kenntnisse

Digital marketing

SEO

Content strategy

E-commerce

AI Visibility

Ausbildung

Bachelor’s degree in marketing or related field

Tools

Profound

Profitero

Bazaarvoice

Destini

Jobbeschreibung

Flowers Foods, Inc. is seeking a Digital Content Marketing Manager to lead the brand's digital content strategy and performance across websites, retailer platforms, and digital shelf experiences.

You will own SEO, AI Visibility, content standards, and cross‑functional collaboration with brand, e‑commerce, technology, regulatory, and agency teams. The role requires 7–10 years in digital marketing or related fields, with strong SEO, content optimization, and analytics skills.