Senior Digital Analytics Lead - Adobe Analytics & Target

Tire Rack; South Bend (IN); Sur place; USD 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Relocation Assistance

Résumé du poste

Tire Rack in South Bend, IN is seeking a Principal Digital Analyst (Adobe Analytics & Target) to lead the analytics, experimentation, and website optimization for tirerack.com. This hands-on role owns the A/B and multivariate testing program, analyzes customer behavior and funnels, and translates insights into strategic recommendations to executive leadership.

The ideal candidate has 5+ years of direct experience with Adobe Analytics and Target and can influence cross-functional teams while

Qualifications

• Hands-on experience with Adobe Analytics and Adobe Target in production.
• Experience designing, launching, and analyzing A/B and multivariate tests.
• Advanced proficiency with Analytics for segmentation, reporting and conversion analysis.
• Minimum 5 years in digital analytics, website optimization, or experimentation.
• Ability to translate data into actionable business recommendations for leadership.
• Authorized to work in the United States without sponsorship.

Responsabilités

• Lead strategy, execution, and optimization of A/B and multivariate testing with Adobe Target.
• Analyze customer behavior, funnels, traffic patterns, and site performance with Adobe Analytics.
• Own the digital experimentation program: prioritization, implementation, measurement, reporting.
• Oversee analytics requirements for website enhancements and post-launch measurement.
• Translate findings into recommendations for stakeholders and executives.
• Collaborate with IT, Marketing, UX to implement testing strategies and resolve issues.
• Establish digital analytics best practices: governance, quality, reporting standards.
• Provide mentorship to other analysts and identify analytics capability improvements.

Connaissances

Adobe Analytics

Adobe Target

A/B testing

Experimentation

Data analysis

Cross-functional collaboration

Executive communication

Formation

Bachelor's degree in Analytics or related field

Outils

Adobe Experience Platform

Adobe Tags

Tableau

Excel

Description du poste

Tire Rack in South Bend, IN is seeking a Principal Digital Analyst (Adobe Analytics & Target) to lead the analytics, experimentation, and website optimization for tirerack.com. This hands-on role owns the A/B and multivariate testing program, analyzes customer behavior and funnels, and translates insights into strategic recommendations to executive leadership.

The ideal candidate has 5+ years of direct experience with Adobe Analytics and Target and can influence cross-functional teams while