Senior Digital Analytics Lead — Adobe Analytics

idexcel; Charlotte (NC); On-site; USD 75,000 - 100,000; Full time

Job summary

A leading staffing and IT services organization in Charlotte, NC is seeking a Senior Digital Analytics professional for a 1+ year contract. The role involves consulting on web analytics implementation, supporting A/B testing, and developing tracking strategies. Candidates should have a minimum of 5 years' web development experience, expertise in Adobe Analytics, and strong English communication skills. This position focuses on stakeholder consultation and analytic tool training, offering a collaborative work environment.

Qualifications

• Minimum 5 years' experience with web development.
• Minimum 2 years' professional experience implementing web analytics tools such as Adobe Analytics.
• Strong understanding of HTML and web protocols.
• Minimum two years' experience with Ensighten Tag Management Solution.
• Comfortable presenting findings and providing training on analytics tool usage.

Responsibilities

• Consult with stakeholders on web analytics implementation.
• Support analytics needs including A/B and multivariate testing tools.
• Evaluate business goals and develop tagging strategies.
• Assist with implementation of third-party pixels.
• Conduct platform training for stakeholders and the project team.
• Leverage APIs to develop custom dashboards.

Skills

Web development experience

Adobe Analytics

HTML and web protocols

Ensighten Tag Management Solution

Strong English communication skills

Tools

Adobe Marketing Cloud

Google APIs

SQL

Job description

A leading staffing and IT services organization in Charlotte, NC is seeking a Senior Digital Analytics professional for a 1+ year contract. The role involves consulting on web analytics implementation, supporting A/B testing, and developing tracking strategies. Candidates should have a minimum of 5 years' web development experience, expertise in Adobe Analytics, and strong English communication skills. This position focuses on stakeholder consultation and analytic tool training, offering a collaborative work environment.