Principal Digital Analyst

Discount Tire; South Bend (IN); On-site; USD 110,000 - 150,000; Full time

Job summary

Tire Rack is seeking a Principal Digital Analyst with hands-on expertise in Adobe Analytics and Adobe Target to lead analytics, experimentation, and site optimization for tirerack.com. This on-site role in South Bend, IN reports to senior leadership and requires direct platform experience to drive actionable business insights.

You will own the testing program, analyze customer behavior, and partner with IT, Marketing, UX, and other teams to implement strategies that improve online experience and

Qualifications

• Hands-on experience using Adobe Analytics and Target in production.
• Experience designing and analyzing A/B and multivariate tests.
• Strong ability to translate data into actionable business recommendations.
• 5+ years in digital analytics, website optimization, or experimentation.
• Experience communicating findings to stakeholders and leadership.
• Bachelor’s degree or equivalent in analytics or related field.

Responsibilities

• Lead strategy and execution of A/B and multivariate testing with Adobe Target.
• Analyze customer behavior, funnels, traffic patterns, and site performance using Adobe Analytics.
• Own the digital experimentation program including prioritization, measurement, and reporting.
• Ensure accurate tracking and post-launch performance for website enhancements.
• Translate analytic findings into actionable recommendations for leadership.
• Collaborate with IT, Marketing, UX, and other teams to implement testing strategies.
• Establish analytics best practices, data governance, and reporting standards.
• Mentor other analysts and identify opportunities to improve analytics capabilities.
• Perform other duties to support daily operations.

Skills

Adobe Analytics

Adobe Target

A/B testing

Multivariate testing

Data-driven decisions

Stakeholder comms

Cross-functional collab

Education

Bachelor's degree in Analytics or related field

Tools

Adobe Experience Platform

Adobe Tags

Tableau

Excel

Job description

Overview:

Principal Digital Analyst (Adobe Analytics & Target)

Employment Type: Full-Time
Location: South Bend, IN (On-site)
Relocation Assistance available for qualified candidates

About the Role

Tire Rack is seeking an experienced Principal Digital Analyst with hands-on expertise in Adobe Analytics and Adobe Target to lead digital analytics, experimentation, and website optimization across tirerack.com.

This position plays a critical role in improving the online customer experience by owning the A/B and multivariate testing program, analyzing customer behavior, and translating complex data into actionable business recommendations.

The ideal candidate has extensive experience working directly within Adobe Analytics and Adobe Target, demonstrates strong analytical and strategic thinking, and can influence cross-functional teams while presenting insights to executive leadership. This is a hands-on role requiring direct experience with both platforms, rather than primarily overseeing teams or reviewing reports generated by others.

Responsibilities

• Lead the strategy, execution, and optimization of A/B and multivariate testing through Adobe Target to improve website performance and the online customer experience


• Utilize Adobe Analytics to analyze customer behavior, conversion funnels, traffic patterns, website performance, and opportunities for improvement


• Own the digital experimentation program, including test prioritization, implementation, measurement, and reporting


• Oversee analytics requirements for website enhancements, ensuring accurate tracking, reporting, and post-launch performance measurement


• Translate complex analytical findings and testing results into actionable recommendations for stakeholders and executive leadership


• Partner with IT, Marketing, UX, and other teams to implement testing strategies, resolve analytics challenges, and drive measurable improvements


• Establish and maintain digital analytics best practices, including data governance, quality, standardization, and reporting standards


• Provide technical guidance and mentorship to other analysts while identifying opportunities to improve analytics capabilities and processes


• Perform other duties as assigned to support daily operations

Required Qualifications

• Demonstrated professional, hands-on experience using both Adobe Analytics and Adobe Target in a production environment


• Experience designing, launching, and analyzing A/B and multivariate tests using Adobe Target


• Advanced proficiency with Adobe Analytics, including segmentation, reporting, conversion analysis, and customer behavior measurement


• Minimum of 5 years of directly related experience in digital analytics, website optimization, or experimentation


• Strong understanding of e-commerce analytics, website performance metrics, conversion optimization, and customer behavior


• Strong analytical and quantitative skills with the ability to translate complex data into clear, actionable business recommendations


• Experience communicating analytical findings and recommendations to business stakeholders and leadership


• Ability to collaborate with and influence cross-functional teams while communicating complex analytical concepts clearly and effectively


• Bachelor's degree in Analytics or a related field, or equivalent combination of education and experience


• Must be authorized to work in the United States without requiring sponsorship now or in the future

Preferred Qualifications

• Experience supporting a high-traffic e-commerce website or complex digital retail environment


• Experience with Adobe Experience Platform, Adobe Tags, or related Adobe technologies


• Experience with Tableau, Excel, or other data analysis and visualization tools


• Experience leading analytics initiatives, developing experimentation strategies, or mentoring other analysts


• Professional Adobe certifications

Hours

• Monday-Friday; occasional Saturdays and Sundays may be necessary


• 8:00 a.m. - 5:00 p.m.; additional hours may be necessary

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