Principal Digital Analytics & Optimization Leader

Tire Rack; Mishawaka (IN); On-site; USD 90,000 - 120,000; Full time

Job summary

Tire Rack is seeking a Principal Digital Marketing Analyst to drive data-driven decision-making across TireRack.com and related channels. You will lead testing programs, analyze customer behavior, and set analytics governance to improve the online customer experience.

The role requires deep expertise in digital analytics, testing, and marketing measurement, with the ability to influence executives and mentor other analysts. Strong communication and strategic thinking are essential.

Qualifications

• Bachelor’s degree in analytics or related field or equivalent experience.
• 8+ years in digital analytics, testing, or marketing measurement; 1–3 years in a lead role.

Responsibilities

• Lead strategy, design, and execution of A/B and multivariate testing to improve digital performance.
• Analyze customer journeys, behavior, traffic, and conversion funnels to identify opportunities.
• Oversee analytics and reporting for website enhancements and post-launch analysis.
• Translate data and testing results into actionable recommendations for stakeholders and leadership.
• Govern digital analytics data quality, standards, and change control.
• Collaborate with IT, Marketing, UX to translate insights into improvements.
• Resolve data/reporting issues and propose data-driven fixes.
• Identify emerging analytics trends and best practices across the organization.
• Mentor analysts in testing, analytics tools, and data-driven decisions.

Skills

Adobe Analytics

Adobe Target

A/B testing

Marketing measurement

Excel

Tableau

Data storytelling

Cross-functional influence

Executive communication

Education

Bachelor's degree in analytics

Tools

Adobe Analytics

Adobe Target

Job description

Tire Rack is seeking a Principal Digital Marketing Analyst to drive data-driven decision-making across TireRack.com and related channels. You will lead testing programs, analyze customer behavior, and set analytics governance to improve the online customer experience.

The role requires deep expertise in digital analytics, testing, and marketing measurement, with the ability to influence executives and mentor other analysts. Strong communication and strategic thinking are essential.