Senior Digital Analytics Lead — Adobe Target & Analytics

Discount Tire; South Bend (IN); Sur place; USD 110 000 - 150 000; Plein temps

Résumé du poste

Tire Rack is seeking a Principal Digital Analyst with hands-on expertise in Adobe Analytics and Adobe Target to lead analytics, experimentation, and site optimization for tirerack.com. This on-site role in South Bend, IN reports to senior leadership and requires direct platform experience to drive actionable business insights.

You will own the testing program, analyze customer behavior, and partner with IT, Marketing, UX, and other teams to implement strategies that improve online experience and

Qualifications

• Hands-on experience using Adobe Analytics and Target in production.
• Experience designing and analyzing A/B and multivariate tests.
• Strong ability to translate data into actionable business recommendations.
• 5+ years in digital analytics, website optimization, or experimentation.
• Experience communicating findings to stakeholders and leadership.
• Bachelor’s degree or equivalent in analytics or related field.

Responsabilités

• Lead strategy and execution of A/B and multivariate testing with Adobe Target.
• Analyze customer behavior, funnels, traffic patterns, and site performance using Adobe Analytics.
• Own the digital experimentation program including prioritization, measurement, and reporting.
• Ensure accurate tracking and post-launch performance for website enhancements.
• Translate analytic findings into actionable recommendations for leadership.
• Collaborate with IT, Marketing, UX, and other teams to implement testing strategies.
• Establish analytics best practices, data governance, and reporting standards.
• Mentor other analysts and identify opportunities to improve analytics capabilities.
• Perform other duties to support daily operations.

Connaissances

Adobe Analytics

Adobe Target

A/B testing

Multivariate testing

Data-driven decisions

Stakeholder comms

Cross-functional collab

Formation

Bachelor's degree in Analytics or related field

Outils

Adobe Experience Platform

Adobe Tags

Tableau

Excel

Description du poste

Tire Rack is seeking a Principal Digital Analyst with hands-on expertise in Adobe Analytics and Adobe Target to lead analytics, experimentation, and site optimization for tirerack.com. This on-site role in South Bend, IN reports to senior leadership and requires direct platform experience to drive actionable business insights.

You will own the testing program, analyze customer behavior, and partner with IT, Marketing, UX, and other teams to implement strategies that improve online experience and